The tech industry is hugely competitive that the failure rate for startups is incredibly dismal. But while there are many reasons why most of them fail, one of those you can control for the tech startup business you’ve built is your SEO – or search engine optimization – ranking.
In case you don’t know what SEO is, you can check out HigherVisibility’s guide to it. But to give you a quick idea: SEO is optimizing your tech startup’s online presence such that it consistently stays within a search engine’s first page of search results. The said page is prime territory for every website ever as three out of four Internet users don’t bother going to other search result pages. Thus, it’s crucial for your tech startup business to apply the following SEO strategies that can be effective in helping it grow.
Optimize your tech startup business website for mobile.
Most people access the Internet using whatever mobile device they have in their hand nowadays. If you didn’t take into consideration that most – if not all – of your tech startup business’s potential customers may stumble upon you while searching for a tech startup that can help them fulfill their needs, you risk letting your current SEO ranking fall very low that you won’t become easily found.
So instead of settling for a website with a design that’s compatible only for desktops, you should build it with an emphasis on optimization for mobile devices with different screen size – also known as responsive web design. Your tech startup business website’s layout should remain aesthetically pleasing and its text still readable no matter what kind of mobile device any of your potential customers might use to view it.
Promote your tech startup business on social media.
Aside from mobile Internet access, another tech trend that has become ubiquitous is social media where Internet users all over the world can connect via their chosen platform. Chances are you don’t know anyone anymore who doesn’t have any social media account at all.
Social media can prove to be useful to your tech startup as it can provide you with a vast network of potential customers who might want to do business with you as well as a better chance of earning a coveted spot in a search engine’s first page of search results. However, you should know first which social media platform the potential customers of your tech startup business is using the most. Once done, you should open an official business page there. You should also find social media groups where your potential customers are most likely members of and spread the word about your tech startup business in those online communities.
Create tech-related content for your tech startup business website that’s engaging, unique, relevant, informative, and useful.
You may have perfected your tech startup business’s approach to boosting your SEO rankings by considering the combined powers of mobile and social media. But at the end of it all, your potential customers would want to know why they should trust you especially given that you aren’t an established tech outfit yet.
You can earn the trust of your tech startup’s potential customers by crafting and publishing content in your website and social media accounts. Don’t just settle for crappy content though. The material that you put out should instantly capture the attention of your potential customers. It should be something that you didn’t just directly lift from another piece of content put out by a fellow competitor in the tech industry. It should also be timely enough – even more so in your case as the tech sector as a whole always has its one foot forward into the future. Lastly, your content should contain information that would greatly benefit your potential customers.
According to Forrester Research, tech purchases may reach up to three trillion US dollars in 2018. Along with tech startup success stories, those two reasons are why a lot of entrepreneurs look into the tech industry as a lucrative source of income. However, not every tech startup ends up becoming the next Google or Facebook as several of them have since closed shop. There are many ways to avoid suffering the same fate as those who failed, one of which is applying the above-listed effective SEO strategies to help your tech startup business grow. After all, you’ll want to be in a search engine’s first page of search results where all the cool tech startups are.