The latest studies on customer behaviour show that their requests and preferences are in a continuous change and the best strategy a business can have is to be where its clients are. The greatest change companies are making in their processes is to create mobile apps. Some apps can be used by clients, while others can be used by the employees to increase the effectiveness of the business. Even if some companies have decided to invest in creating mobile apps, without asking themselves if this is a right move to make or not, other businesses still have this question.
The majority of small businesses have the misconception that only big brands like the Bank of America and Walmart should have business apps, but this is completely wrong. Small companies can have numerous benefits if they choose to follow the trend and to invest in a business app. A mobile app has the power to offer a brand a competitive edge.
What is the value of mobile apps for companies?
#1 – it is a personalised channel business can use
The greatest advantage a mobile app can offer to companies is that it is created like a personalised communication channel. The mobile app functions according to the information it receives from the users. It uses the details, they offer when they create their profiles, to engage them in different processes, in real-time. This is an essential feature for an app, because nowadays people expect to have personalised experiences when they interact with a certain brand. With the help of the app, the company using it can facilitate direct interactions, and send them notifications. Because the majority of apps include features like geolocation, businesses can offer them relevant mobile moments.
#2 – it engages clients
It is a known fact that mobile apps are more engaging than the website of the company. It offers your clients features that improve their experience with the company, so they find more convenient to install the app and use its characteristics. An app offers users a more interactive way to shop, browse and research information about a brand. The result is that the brand is in the hand of the clients. If they can easily interact with a business, they are more inclined to buy its products and services.
#3 – it builds brand awareness
As stated before, a mobile app brings two main advantages to a company, it improves their communication with their clients and it raises their awareness, because they are connected with the brand. The mobile app can be seen as a tool that supports regular interaction and it fosters loyalty and trust. The most frequently a client is exposed to a brand, the greater are the chances they to purchase their products. A mobile app is considered one of the most effective strategies companies can use to enhance their brand awareness, it all counts on the features they decide to include.
#4 – it helps companies remain competitive
When it comes to the brand they are buying from, clients expect them to have a mobile app, to ease their work. The safest way to remain competitive on the market is to create a business app and to build a strong business on the market you act. If the app has unique feature, it helps the company stand out from the crowd.
#5 – it improves the customer service and support
SalesForce states that according to their researches more than 70% of purchases are made as a result of the interaction they had with certain companies. A business app is a more efficient channel customers can use to get in touch with the company they are interested to buy from. The purpose of the app should be to simplify the process of online purchasing and to increase the level of customer satisfaction.
Do companies benefit if they get tech support?
Another misconception small companies managers have is that tech support works just for big companies. If you have this misconception, you should think again, because your business can get great advantages if it benefits from the experience and knowledge of a tech support team.
#1 – it helps companies save money
This is one of the strategies that helps the companies that are launching mobile apps save company costs and have a higher ROI. When collaborating with an outsourced tech support team, the businesses do not have to worry about software malfunction, and related costly expenses for repairing it. When collaborating with a tech support team, the company does not have to worry that it will register unexpected or hidden fees. Tech support is essential for all companies that use apps and programs.
#2 – it offers clients the support they need
Alongside with the mobile app, clients expect to receive from the company they are purchasing from quality customer service. And it is nothing that bothers them more than a business app that does not function according to their standards. A tech support will do more than checking the functionality and effectiveness of the business app, it will make sure that the users are receiving the service they expect and need. Tech assistance will streamline the communication process between the company and its clients.
#3 – it will customise the app according to the specifics of the business
Every company needs a unique app, to meet their unique requests. Even if the tech support department is not part of your business, they are professionals and they have the needed knowledge to tailor an app that operates according to the needs of the firm. A tech support team has both knowledge and expertise to customise the app when the needs of the business change. The member of tech support teams are extensively trained and only the ones who are qualified for the position they candidate will get the open position. The companies get what they pay for. The tech assistance department identifies the technology needs of the business and it immediately finds solutions to meet them.
Companies worldwide have to understand that the business world has gone mobile nowadays, and there are no signs it will change in the near future. Launching a business app is the best way to attract new clients and retain the loyal ones.