Digital marketing is a fast, dynamic landscape and for marketers to hold ahead of their rivalry, improving brand popularity and sales they need to keep updated with recent trends, strategies, and technologies. Nowadays everything is going online such as health, entertainment, banking, currencies, and even real estates.
Did you know?
In North America, 89% of the total population has taken an online subscription.
Thus with the, everything is going digital, companies are also jumping to online and thus it needs to be updated with the recent trends and updates. Gone are days when the target audience can be only targeted by print or TV media. Now, social media is the new world for promotion.
Below are the 7 of the recent big updates in digital marketing:
1. Interactive Chatbots
Chatbots have been evolving for recent times now. This is a technology which mixes the use of voice, messaging and text to contrary directly with customers has been used longer than virtual reality. But this year, it’s taking the limelight. It basically answers the customers related to their needs and data quickly and accurately.
As per the 2017 report by Grand View Research, the worldwide chatbot market is projected to see a compound annual growth rate of 24.3% and is expected to reach $1.25 billion by 2025. In the year 2017, LivePerson conducted a study of 5,000 consumers out of in 6 countries and found that 67% of those gauged are using chatbots for client support. Moreover, 38% had an optimistic view, and only 11% listed negative responses to this new technology.
2. Voice search
Voice search is one of the recent and most valuable updates in the internet marketing industry. It is included in most of the SEO strategies. This year and coming year, voice search is becoming as mainstream. This simply means voice search is now finally beginning to learn the impact of voice search in SEO on the deepest level and thus affecting it.
As per Google, 52% of smart speaker’s holders use their devices to acquire information about discounts, promotions and deals and 39% of the total users are searching for business information.
3. Integrating AI and Blockchain Technologies
The blockchain is by now disturbing the way we see the world finance and its system. The control is not just limited to finance, but to almost every industry and now it is expanded to the digital marketing. This made it promising prospect in marketing.
Use of blockchain in digital marketing?
This technology helps and enables the marketer to track where their ads are being placed and make sure that only the real end-customers are clicking on the ads. This will make sure to provide a more reliable and more real profits for the brands and users too.
4. Social Media Influencers
Social media influencers surely are one of the most powerful ways to effects the user’s decision. It is not the newest trend but it is growing as the most important part in internet marketing. Nowadays early brands have had social media influencers and came openly to advertise their products. Nevertheless, customers are getting more aware of this at present and as such are less approachable. Big brands are now accepting a more delicate method these days. They are emerging long-standing associations with social media influencers as these lasting relationships enable the two parties to grow together and create organically.
5. Mobile Marketing
With the increasing number of mobile users, mobile marketing is taking the leap. With so many mobile users and spending time on the internet anywhere, they go the importance of mobile marketing is obvious. This is the reason why so many companies are focusing on mobile marketing than ever before. This coming year, this trend will surely be the trend to look for.
6. Purposeful Ads
Digital ads play an extremely important role to reach the audience. However, end users are giving less value to just digital ads. So in the coming year, only the ads with some purpose or adding value to the life will work wonders. Without any doubts, social media platform like Instagram, Facebook and snapchat will show drastically growth in the coming years.
7. Live Streaming Video
Live streaming video is the latest pioneering trend in digital marketing. Mark Zuckerberg had also suggested that people who watch ‘Live’ videos comment and 10 times more than the regular video and watch 300% longer. Some of the most prevalent live videos are allied to news, gaming, video and music reviews. Live video streaming has enhanced over the years, with an improved internet connection and further video platforms. With businesses & brands getting more competitive, it is the best idea to stand out with this live stream video.
Over to You
Search Engine Optimization proves to be a great need in this current business world. Every business needs a well-connection in the internet world, and thus improving the online market has to turn out to be very significant.
Digital marketing aids you stay ahead in the market by serving your sites rank higher in SERP and getting seen. It is a complex technology and requires experts to assist you to remain at the top and this is why many digital marketing courses have been designed. There are many reasons to enroll in any optimization courses. A lot of people of join such course to stay updated with the recent digital scenario.
Today SEO is helping a lot in the digital marketing world and aids in business communities handle with the ferocious competition in the world of internet marketing. So it is always a good idea to invest well in a digital marketing course and discover the surreptitious of making long-term revenues. Today not only large-scale businesses are hiring the SEO services but also small companies are hiring to improve their company business.
Digital media has appeared from the sidelines to develop the key center of every business advertising strategy. The future looks optimistic for specialists with information on prevalent digital marketing tools.