It seems like every day there’s a new trend in digital marketing. With all this online noise, where are business owners supposed to even begin? When you add the so-called digital marketing “gurus” and “experts” posting on social media and their own blogs, it becomes even harder to know what’s worth your time and what isn’t.
If you want to grow your business online, you need to commit to a digital marketing strategy. While this type of marketing didn’t exist 20 years ago, it’s clearly the new normal. You can’t afford to stick your head in the sand. If you don’t keep up with the trends, you’ll quickly be left behind. The good news is you don’t need to dedicate hours each day to understand the world of digital marketing if you want to see growth. Just start with these 10 ideas below that you can implement today, and you’ll start to see success online.
A lot of new online business owners think blogs aren’t professional and don’t have a place in business. This is a mistake. Blogging has been around since the early days of the internet, and it’s evolved as a medium since then. Today, there are around 170,000 new blogs added to the internet every single day.
Why does blogging matter for your business? First, it’s a platform for communicating with your customers. Trust is a priority when you’re trying to convince strangers to buy from you. Blogs build trust. Second, they welcome links. Other websites like to link to quality content, and blog posts are highly shareable on social media. These links translate to more traffic for your website, thus more leads. Ultimately, blogging is an inexpensive and easy way to market your company online. You can follow how to start a WordPress blog from scratch if you are new here.
The world is going mobile. Most people today are more likely to use their phone than their laptop or computer. This means you need to have a mobile-friendly website and a mobile approach. What does that mean? That means paying attention to social media platforms that are used frequently from smartphones like LinkedIn and Facebook. It also means reviewing your website for performance problems on smaller screens.
We talked earlier about the importance of building links through your blog. You can take this a step further by guest posting on other blogs in your industry. It’s easy to think this is a wasted effort. Why would you want to publish quality content on someone else’s blog when it could be on yours?
The reason has to do with your reputation and SEO. Your reputation means establishing yourself as an expert in your field. People trust others who have demonstrated their skill and knowledge through their publications. In addition, you’ll get a link back to your website which is good news for your page ranking.
Yes, you want to grow your following on social media, but these follower counts are less important than you think. You don’t own your followers on social media. Those platforms can go under any day now, and you’ll lose that list completely. That’s why your email list is so important.
This is a list you don’t have to build over and over again. It’s yours to do with what you wish, and you own it completely. Building an email list is essential. You can quickly grow your email list through opt-ins, special offers, and landing pages.
How often do you take the time to assess your own marketing strategy? If you’re like most business owners, it’s probably not often enough. You can automate your website audits or review your analytical information periodically. You’ll want to check where your traffic is coming from, what social media profiles see the most growth, and whether you’re landing quality leads.
The world of influencers is growing fast, and this is good news for businesses of all sizes trying to reach new audiences. Influencer marketing is when you involve an influencer, usually a blogger, in promoting your brand or a new product. These influencers already have a grasp of their audience, and they have the trust of their followers.
One of the biggest failures many companies have when working with influencers is getting distracted by follower counts. It might seem smart to work only with those who have large followings, but this might not be the best fit for your audience. Smaller, micro-influencers can also be a valuable source of brand awareness.
Like influencer marketing, content marketing is up-and-coming. While blogging is a form of content marketing, you can push this even further for your business. Content marketing refers to any type of marketing that utilizes content like video, audio, webinars, eBooks, and more to attract new customers. Like with blogging, the goal isn’t necessarily to land sales but to build trust with your audience.
You can’t ignore the power of social media. Today, it’s one of the key players in any marketing strategy. No matter your target audience, they’re on social media. However, that doesn’t mean you need to be on every single platform. Instead, focus on where your customer-base is spending time online. This can start slow, and it’s okay to organically grow your following.
SEO, or Search Engine Marketing, is a way to optimize your website to perform higher on search engines. This isn’t a practice limited to large businesses. Even small businesses can benefit from investing some time in their SEO strategy. While you won’t see immediate results, you’ll slowly build an organic reach that works.
You don’t need extensive tech skills to get started with optimization. If you’re using WordPress, you can install an SEO plugin that will do the bulk of the work for you. This type of traffic is free, so why not try it yourself?
Finally, you should add your business to Google Maps. This is an easy thing to do, and it helps you gain visibility online. Even if you don’t run a traditional in-person business, adding information about your business to your Google results page is a good step. This also allows your customers to leave feedback on your Google results page.
There’s no excuse for ignoring your digital marketing strategy in this digital age. Without online marketing, you’re missing out on new customers. While it’s easy to get overwhelmed in this fast-paced world, this list is a good place to start.
There’s no reason you have to throw your marketing money and effort into an extensive plan at first. Start slow, and grow your strategy as you learn more about what works for your business.