Did you know that approximately 45 percent of all people who are attending trade shows are only going to visit one exhibition each year? If you want to ensure that your booth is one that stands out and that is a competitor when it comes to their attention, then you have to “go big.”
No longer can you sit on your laurels and use the same old, dull banners and signs to attract attention. If you really want your booth to be seen and visited, then creating an interactive experience is a must.
This is going to require a bit of creativity, innovation and perhaps even the services of professional audio visual production companies. If you are interested in learning more about creating an innovative booth for your next tradeshow, keep reading.
If you have ever attended a tradeshow, then you likely know that the professionals at these events take things like trivia extremely seriously. The people who actually go to a tradeshow are typically going to be searching for a certain service, to see what the competition is doing, wanting to network with new partners, or trying to solve a very niche-specific problem.
Since you are going to be hosting all these industry experts, give them the opportunity to show off what they know. A great way to incentivize your trivia is by offering a price. Everyone loves free stuff!
Who doesn’t love having the opportunity to use and engage with new tech? Since this is the case, why don’t you leverage that and use it to your advantage in the design of your next trade show booth? Regardless of what you are trying to sell, there’s going to be a way for you to use tech in the booth.
Some options to consider include touch screen video monitors, a video wall showcasing what you have to sell, mobile app demonstrations, live social media feeds, drones and more. If you give your booth visitors the opportunity to “play” you are going to be overrun with others who want the same experience. Also, this feature alone is going to help your booth stand out and be more memorable than the others.
If you are serious about gaining the attention of tradeshow attendees, then why not rent a photobooth for the event? This is an effective way for you to add a personal, light-hearted element to your booth.
Not only is it a great attention getter, but you give them something to take home – a strop of photos with your company logo. Talk about great advertising! You can also use the photo booths that allow users to upload their images right o their social media account. This gets what you are doing and what you have to offer in front of even more potential customers.
Social media is everywhere, so it only makes sense that you would make it a part of your tradeshow booth. Consider hosting your own hashtag contest. This will require your visitors to think up funny posts and the put them on social media with the hashtag you created.
Again, offering some type of prize can encourage participating with your contest. You can even post a live feed of what’s being posted on your video screen.
As you can see, there are more than a few ways you can integrate modern technology into your tradeshow booth. If you are looking for a way to stand out and get attention, consider using the tips found here.