Mobile advertising is a form of marketing where target audience is users of mobile devices like smartphones, tablets and other wireless devices.
According to surveys people spend about 4-6 hours daily in their mobile devices. Thus, companies have a unique opportunity to get the audience attention and advertise their goods and services.
All the ads you see on your self phone are delivered with the help of mobile advertising platform. It works like a mediator between those who want to give ads and those who are ready to give room for publishing them.
How to manage and control work of advertising platform?
Well developed platforms like Google or Facebook offer to advertiser a control panel, where you can manage all the process from personal account. It is quite convenient as it saves time and all necessary information how your campaign is going on is also available.
You can set the budget you are ready to spend as well as methods of payment like CPC, CPA, CPM or others.
How does mobile advertising platform work?
These platforms work two-ways. They allow publishers to sell ads (and earn advertising revenue) and allow advertisers to serve ads to potential customers and showcase their brand.
There are many variants where advertisers would like to post their ads. But, logically, those with bigger traffic are the most in demand. So, here they are
It is a multifunctional platform for mobile and desktop devices. It is convenient that you can define which type of users you want to target, for example, only those who use tablets. The platform allows to show ads in search results, apps and browsers.
Advertising in social networks allows to set parameters according to which you will target the audience (age, location, gender, types of the devices etc.). Various ad types are possible here: text, banners, video and others.
This platform is smaller than Google, but you will have a second search engine for your campaign for less than half of the cost for world tycoon. There is also a good news for those who want to target Kindle users – Bing is a default search system on the devices. Actually, the platform handle 5 billion of search requests monthly, so it deserves being mentioned.