In the digital age, content is everything and fast delivery is a must.
While once upon a time in the world of commerce, a one size fits all banner ad would suffice, in today’s world such a marketing approach is futile.
No, to make an commercial impact, cut through the noise and forge valuable, long lasting relationship with your target audience, you must deliver a flawless customer experience in addition to the kind of content (blog posts, social copy, whitepapers, eBooks, graphics, images, video content, etc.) that really speaks to your prospects, offering a tangible level of value.
That said, to ensure your digital empire runs as smoothly and efficiently as possible while keeping your prospects engaged and satisfied, ensuring the effective delivery of your content while maintaining an optimal website performance is vital.
A recent study suggests that 87% of customers feel brands need to put more effort into providing a consistent experience. Be in the 13% and success will be yours.
To help you in your quest for commercial glory, a content delivery network (CDN) should be an integral part of your business strategy.
Here’s a CDN explained in depth: A content delivery networks, or CDN, is in many ways, the lynchpin of the web – concerning the delivery of digital content, in particular. You can’t see a CDN in a physical sense, but you will interact with one on a regular basis as they are utilized by notable organisations across a host of sectors and industries.
At their core, CDNs are implemented by businesses to stop site latency, a delay that occurs from the time in which a user requests to load a web page to the point in which the content physically appears in front of them.
Latency, has detrimental effect on site performance and CDNs help to prevent this sustainably and without a great deal of intervention. Plus, content delivery networks also serve to keep bandwidth costs at a minimum and significantly enhance website security through a chain of network optimisations.
To help you select the right CDN for your business’s future, here are the four fundamental questions you should ask yourself:
Does it align with my performence and secuirty standards?
This will form the foundations of your CDN selection process. Study your website comprehensively and in a collaborative environment. Document your website’s key functionality, traits, customer journey and core commercial goals. From here, you’ll start to understand all of the critical attributes you’ll need from a potential CDN service provider.
How secure is a CDN?
Cyber attacks have never been more rife so making sure your website is protected from evil entities is imperative. Go through the security protocols of all potential CDNs with a fine tooth comb. Search for a CDN that allows your data to be distributed securely across the web through a Transport Layer Security (TLS) certificate (or similar) to ensure secure HTTP connections are built – they will help keep your website safe.
Does it provide my online business needs at my budget?
Striking the right balance between cost and quality is very important here. Consider your CDN budget and make sure that your potential content delivery network provides all of the vital services you need for success, within your agreed price point. Always ensure that you carry out an extensive level of research before committing
You should only commit to a CDN that comes with detailed content and network optimization data as well as analytical functionality built into its platform. Digital metrics are critical to growth, evolution and ultimately, success. Gaining access to the insights relevant to your business and its customers will help you to make educated improvements to your digital assets and increase your profitability.
Ask these four essential questions and there’s no doubt that you’ll find the best CDN for your needs – happy browsing.
For more marketing tips, read our guide to Creating and Following a Digital Marketing Strategy.