When you’re starting up your own company, the most difficult thing is learning how to budget. Marketing can be an expensive business, meaning as a start-up or small business, you will need to consider what the best method is for your business.
Brochure printing will make your business look the part, but it can be quite expensive – especially when you’re starting out. Specialists in perfect bound brochure printing, Where The Trade Buys, who are a technologically advanced company, explain how you can produce brochures that are still beautiful and an effective marketing strategy for your company whilst on a budget.
Designing your brochure
When you’re wanting to design a brochure to appeal to your customers, there are some things that you need to know to keep the costs down but still stand out.
When you’re working with a budget, you sometimes feel like you can’t achieve what you initially wanted – but this isn’t the case! Even on a budget, you will want your brochures to look professional, so it is important that the quality of the brochure is good. This can be achieved through a number of factors. The size of your brochure and the way it is finished can influence the way it is received, and of course the cost. Whilst it is tempting to cram as much information onto fewer pages to save money, you don’t want to make your brochure look unprofessional.
The type of paper that you use will also have an impact on the cost. Of course, in an ideal world, every business would use the highest paper stock they can afford, but you should consider your audience and the purpose of the brochure before making a decision. For an informal brochure, a thinner and cheaper paper stock is the better option – but if you are targeting a high-end corporate conference, you’ll want to invest a bit more money in a better paper stock.
When it comes to the finish of your brochure, saddle stitched brochures are a sleek way to present your corporate brochure or catalogue to your audience, as they are generally finished with a gloss or silk lamination. The Scodix finish is available for companies who want to make their publication stand out and generally has a minimal difference to the cost. Case bound can be quite expensive, but is the crème-de-la-crème when it comes to top quality. If you have the budget to pull out all of the stops, then case bound is the option to go for. However, PUR is a high-end binding option that is more affordable than Case bound – this finish is ideal for pitch documents and coffee table brochures.
Although this might be obvious in your thought process when you go to design your brochure, but the accuracy of it can save you a lot of time and money – make it perfect. You don’t want to waste money on unnecessary reprinting because a mistake has slipped through the net. Make sure all design and text have gone through thorough quality checks for spelling mistakes, grammatical errors and just general mishaps. Check, check and check again that everything is correct.
Information in your brochure
Be informative, but not too informative – you don’t need a long brochure to say your peace. Less is often more! This is quite often the case for the copy you include in your brochure. Keep it simple – you don’t want to confuse the reader with too much information. Text should be clear and concise, including all the need-to-know information. This is good for budgeting, as you will save money on fewer pages. But remember to include your company logo, contact details and, of course, your key message – without these your marketing campaign will be a flop.
If you’re following the informal route for your brochure, an option for you could be to use unique font styles to make everything stand out from the page. The design is down to you – but remember it needs to remain clear to read and fit on the pages correctly.
Quantity of your brochure
It’s important to know how many brochures you will need when going get them printed, as the more you buy, the less it will cost per brochure. It is worth checking the price guides before you place an order to consider if a long run, medium run or short run will be the most cost-effective. Quick buy pricing guides allow you to make an informed decision without contacting the printing company directly – cutting out the middle man. Longer runs are generally most suited for handout brochure at events such as trade shows because they are more cost-effective.
Make it available digitally
Although you will be handing your brochures to people physically, it might be a good idea to make your brochure available digitally by allowing people to download it as a PDF – this has no extra costs! This way you can have both printed brochures and e-brochures.