Nowadays, every business needs to have an online presence to thrive. Even physical storefronts that do not have e-commerce websites should consider starting a website. Creating a website for your business is much easier now thanks to the different website creation tools available in the market. Here are some tips that will help you to build an effective website:
To make your website easy to find, you should make your domain name similar to your company name. You can even create several domains and point them to your website. If your domain name is taken, you should look for one that is similar to your business name.
If your website’s pages contain too much information, you will overload the mind of the readers, making it harder for them to retain the information. To present a clean page, you should limit the number of words and pictures that you use. If your widgets do not match the content of your page, you should consider removing them to clean it up.
According to research, people associate slow websites and apps with incompetent businesses. Moreover, visitors will go to your competitor’s website if yours takes too long to load. To avoid this, you need to test your website load times.
Make sure that it runs fast by optimizing the videos and images for faster downloads and keeping your software up to date. Additionally, you should choose a host that can deal with your bandwidth demands.
You should keep your navigation tabs simple by labeling them clearly. For instance, your top-level navigation menu should have less than five tabs and a number of related pages under them. Regardless of the page that your reader lands on, he or she should have a way of getting back to the homepage.
Every page on your website needs to encourage the reader to take an action: buy products, sign up for your mailing list, or download something. You can entice your readers to take action by providing a clear invitation such as a link or button. You should keep your call to action in a visible place so that the reader does not have to scroll to the bottom of the page to find it.
Just like brick and mortar entrepreneurs represent their brand images by investing in their storefronts, online retailers should also offer rich online experiences. Make sure that you provide good images that will better your brand perception. This means that the About page should not be filled with dry text explaining your company.
You should also add photos of your team and yourself to make potential customers feel comfortable. Most customers would like to know that they are associating with real people, not computers.
Giving the wrong information to your customers is a turn off, whether it is outdated product information or the wrong number. Before you publish any page, you should proofread it to get rid of grammatical errors, which can also turn off potential customers.
Nowadays, most people use their phones to shop online. For this reason, you should make the mobile experience on your website smoother. You do not want potential customers to visit the competition’s website because yours is running slowly on mobile devices.
Having a business website is important in this technological age. However, you have to make sure that your website offers a good user experience if you want to keep your readers happy.