Music production is not an easy career to pursue. It comes with many ups and downs, but anything worth pursuing comes with its challenges.
Having a plan goes a long way towards helping you realize your dream. In this article, we’ll discuss some of the things you can do to help build your career as a music producer.
Define Your Goals and Make a Plan
Every musician has different goals and measures of success. You need to take some time to define what those are for you. Ask yourself questions like:
- What genre(s) do I want to become an expert in?
- What type of projects do I want to produce (films, plays, studio productions, etc.)?
- How much money do I want to make?
- Are there specific artists/musicians with whom I’d like to collaborate?
- Do I want to get signed by a record company?
The more specific your goals are, the easier it becomes for you to measure your progress.
Next to each goal you should also define how you’d like to achieve it so that you have a proper roadmap you can follow.
Educate Yourself & Make Music Frequently
If you want to improve your skill as a producer you need to make music frequently and educate yourself about the technicalities of making music as well as the music industry. While there are plenty of music blogs on the web, Gadgets Page is one of a few that I follow regularly to sharpen my knowledge.
People are drawn to good things, and if you focus on creating high-quality music it makes it easier for you to sell your products/services to people.
Music as a business is also evolving, so it’s essential to invest in learning all the various aspects of the industry. You should be informed on how music is monetized through mechanical sales, publishing, streaming, royalties, etc.
Register With a Performing Rights Organization
If you plan on releasing your music publicly, then you need to register with a performing rights organization. PROs do the job of collecting royalties on your behalf whenever your song is played publicly, for instance on radio, TV, films, series, etc.
Royalties are the backbone of the music industry. You may miss out on money owed to you if you’re not registered with a PRO. ASCAP, BMI, and SESAC are the three main PROs in the USA.
Get People’s Attention & Create Your Own Opportunities
You need to find ways of attracting people to your music. This could be through the use of social media, attending social events, meeting artists at studios, collaborations with established acts, etc.
Don’t be fooled into believing good music speaks for itself. People need to be aware that you exist before they can invest in your talent.
Think about what you have to offer and how you can give value to others. You’ll have to do a lot of giving before you can receive. This may mean providing low-cost services, doing free work, and things of that nature.
Building a career takes a lot of work and time. You may become discouraged when things don’t go as you’d planned. Don’t let this be a stumbling block to your success.
Try your best to remain consistent in all areas. Create and release music consistently, promote your work consistently, network consistently, etc.
People often prefer to work with a consistent and reliable individual than talented people who cannot be depended on to deliver the goods.
Automate as Many Processes as Possible
As you traverse the music world, you’ll come across a lot of repetitive and manual work. Some of these processes, while necessary, may be detrimental to your core task of actually creating music.
You should try and automate as many of these processes as possible. For instance, instead of manually selling beats to clients you can set up an automated beat store on Beat Stars, Airbit or Soungine.
The road to building a career in music is tough. But others have done it before you, so there’s no reason why you shouldn’t be able to do so too. Do your best to keep a positive attitude even when things aren’t looking up.