Email marketing is one of the best marketing strategies that you will find in the list of top marketers. It is one of the idealistic ways to send announcements, new product releases and other information to your customers and prospects. Many people argue that email marketing is losing its potential in some areas, but definitely not in B2B market segment. The marketers just need to create eye-catching templates to attract the audience and maintain a professional approach at the same time.
Introducing Pinpointe
Pinpointe is a California-based company offering advanced email marketing service to customers. It is designed to help businesses create, automate and optimize the email campaigns via an easy-to-use interface. You can easily send and track your email campaigns using Pinpointe’s cloud servers. Pinpointe has guided mid-sized business, universities, marketing agencies, multi-site businesses and franchises to run email marketing campaigns successfully. They are geared up for clients who have 50K to 50M contacts. Pinpointe is all about building customer relationships with meaningful email communications, at scale. Let us learn more about this tool.
Add Multiple Users
Pinpointe gives you the ability to add multiple users. You can easily invite team members to use your account. Go to ‘Account Settings’ page and click on ‘Manage Users’ section. The best part is that you can set up specific security roles and responsibilities for every team member you have added. Pinpointe supports multiple tiers so that the customer can setup multiple accounts from a few to hundreds in their own dedicated cloud.
What makes Pinpointe different from others is its multi-tiers structure. Customers can easily setup account with a single team, or with multiple teams – up to 500+ accounts. The multi-team structure, collaborative features, easy to navigate user interface and concierge support makes your team much more efficient so that you can focus on taking the email marketing campaigns to next level.
The Builder
Go to ‘Email Campaigns’ and then click on ‘New Campaign’.
You can choose among two types of email campaign editor – ‘Drag & Drop Campaign Builder’ and ‘Classic WYSIWYG Editor’.
Here, I’ll choose ‘Drag & Drop Campaign Builder’. Click on ‘Get Started’ button below it.
Now, you have to choose from different email templates available. You can even choose to crate your own template. It’s totally up to you.
Give a suitable name to your campaign and then click on ‘Create’ button.
Once the selected template is loaded, you can view a number of options on the left menu such as ‘Global Styles’, ‘Preset Blocks’, ‘Basic Blocks’, ‘Widgets’ and more. These options give you ability to change the background, fonts, body-color, spacing, footer, edit blocks, move blocks from one position to other, add widgets and more.
You can even test the email that you have created. Enter the subject and click on ‘Quick Send’. Now, enter the sender’s mail id and receiver’s mail id and click on ‘Send’ button.
Reporting
The reporting offered by this tool is insane. There are several elements in the email for which you can get detailed reporting and insights.
You can take a on detailed report on the emails sent, number of clicks, bounces, unique opens, unsubscribers and more. Each and every useful aspect of your campaign is captured in the reports.
The reports can also be downloaded in PDF formats. You can even check the reports for split tests, drip campaigns, form statistics, database stats and more.
Advanced Sending Options
Pinpointe also offers several advanced sending options that have shown to increase the results for your email campaign by 22%. Features like Auto-Batch automatically breaks larger campaigns into smaller ones, ‘Predictive Send’ predict the best time to send email to each recipient based on history while ‘Time Travel’ predicts the best time send the campaign at each recipient’s local time.
Surveys
You can even create and build surveys and share those via email, link or embed them on your website. The responses get stored in Pinpointe’s database and you can export them on your system.
Creating surveys using Pinpointe is really easy. You just need to drag and drop the boxes to create your survey page. Just select the fields you want to display on the survey forms and go.
The theme and background of the survey can also be changed. You just need to click on ‘Survey Styling’ option and choose from different templates.
Add Forms to Website
The customers can add forms to their website with ease. All they have to do is create a form on Pinpointe and paste the code to their website.
Awesome Support
Customers get dedicated account team, free strategy sessions, free training, free onboarding and migration of their current data and campaigns to Pinpointe.
Pricing and Plans
Send as many campaigns as you want to your active subscribers. You can pre-pay for 6 months and get additional 10% discount on pricing.
For plans that are above 50000 contacts, you can contact Pinpointe team and get customized pricing. It also offers pay-as-you-go pricing options. Pay-as-you-go email credits are like stamps. You can buy any number of credits and use them when required.
The Bottom Line
Pinpointe is an awesome email marketing tool that is packed with an exclusive range of features, especially for B2B marketers. If you are looking to increase the number of leads you are generating for your organization, Pinpointe is the tool to consider.
