Since 2017, there has been a lot of hype about Instagram and how its user engagement is growing with the passage of time. And well, we are now at the end of 2018 and we all can see that yes, people including us prefer to scroll through our Instagram feed more than our Facebook feed. Also, let’s admit the fact that it’s easier to establish a brand on Instagram as compared to all the other social media platforms because Instagram is less complicated and it’s basically all about visuals.
If you are good at photography and editing posts then consider yourself a winner already because that’s what people demand on Instagram. They want to see unique and engaging content but above everything they want your posts and pictures to do all the talking for your business.
But if you are running a proper ecommerce store on Instagram then it’s but very obvious that your sales depends on your visibility. The higher the visibility is, the more sales you will make and even if you want to establish yourself as a great online brand then yes, you can get automatic Instagram likes but then again, you need a lot more to do to actually increase the reach of your brand.
Here are the best 5 tips that can help you boost your instagram reach and take it to the next level;
Instead of focusing on your content or your photography skills alone, you need to pay attention to your engagement. The only goal you should have after making your instagram account is to increase your engagement. Your content must be the number one trap for your audience and you have to give them the kind of posts they want to see. The more people will see your content and engage in it, the more visible you will be and that’s exactly what will make you successful.
Optimizing the timing of your posts is also a necessary factor and it adds a lot to the user engagement rate. Whether or not people will engage with you and your content depends on the time when you are posting it. The best way to identify the time when more people will view your post is through testing. You need to start posting content at various hours and then identify those hours in which your target audience is active the most.
Your pictures matter a lot but if you are missing out on the video content then you are wrong for sure. You need to utilize the instagram story feature too and put the videos or go live so that more and more people can catch up to you. A recent study showed that if you want more likes and more overall engagement then you need to post some great pictures but if you want people to engage with you in the literal meanings then you need to put some of the best possible video content. Your content will actually drive twice more comments than your posts will so don’t take this one for granted.
Good pictures and good videos are great but that’s not where the struggle ends, in fact, you with all the other things, you need to optimize your hashtags too because they matter a lot when it comes to increasing your reach. Using the right hashtags, using all the 30 hashtags allowed by instagram and making sure to use the most relevant hashtags should be a part of your strategy.
Your customer reviews are extremely precious so save them and highlight them so that whenever a person stalks you and your account, he or she can see and read the customer reviews and then make a quick purchase as the reviews you’ve mentioned build trust and credibility for your brand.
These are some of the major tips that can help you increase your instagram reach. So, now without wasting any more time just get your hands on these tips and use them to expand your business on a whole another level.