About 90% of successful business to business marketers use content marketing in their marketing strategy to reach a bigger audience.
If you are among the 90%, then you are probably aware of the benefits that come with this type of marketing. In case you are not one of them, then you don’t know what you are missing. You need to change your marketing strategy as soon as possible, and you will reap big from your business sooner or later.
But how do I start content marketing if I have never done that in the past?
Good question! Every journey has a beginning, and even the most celebrated B2B marketers started from somewhere. The good news is, there are thousands of content marketing tools that you can use to kick off your journey, and they are all readily available and easy to use.
Whether you are a guru or you are a newbie in content marketing, below are some of the most recommended tools that will bring out desirable results.
You need to know that the modern market has become exceedingly competitive, and you will not survive in it if you don’t check what your competitors are doing to keep abreast with various changes. Buzzsumo is a content marketing tool that will help you know what your competition is writing and how they are marketing it; therefore helping you create better content that will outshine them.
The tool helps you determine the trending topics in different industries including yours. This helps you get multiple influencers in the market who can market content on your behalf.
Buzzsumo alerts when your keywords are mentioned and when your competitors post new content. With this, you will never miss any form of information.
This tool gives some analysis that helps you track how your competitors’ content is doing vs. your content’s performance. The analysis will help you know the areas you are not doing right, and you will be able to alter your marketing strategy to keep up with the competition. To maximum results, ensure you use the best rank tracker along with Buzzsumo. You will thank yourself later.
Before the thought of writing content comes into your mind, it is highly recommended that you do thorough keyword research. Doing this can be perplexing, especially if you are a novice. Fortunately, SEMRush was specially designed to help you achieve this and much more.
SEMRush is not a free toll. Once you subscribe, you can do a lot of things on the dashboard including viewing your backlink traffic and doing a total audit of your site.
What makes it a more exciting content marketing tool is that it is pretty easy to navigate through. Additionally, it helps you know the keywords that will work best for your webpage and company.
The reason why you need to get this tool today is that it has been used by many successful organizations to gather heaps of SEO data for their web pages, and this has led to a fast realization of their business goals. What’s more, it comes with tons of tutorials that will certainly help you come up with an unbeatable content marketing plan.
This is a standard tool that you probably found pre-installed on your computer, but ignored it since you did not know its use. From today henceforth, remember that what you are overlooking is a tool that can help you capture, organise, and share content in future.
With Evernote, you marketing team members will have access to the information in it, and they will be able to share their thoughts which aid in the development of a highly prolific content marketing plan.
Interestingly, Evernote is not just found in computers! You can install it on your smartphone and carry your content marketing plan wherever you go across the globe.
This is doubtlessly the best tool to use if Twitter is your primary content marketing platform. With it, you will be able to know the peak hours to post content for different audiences. This ensures your content gets the attention it deserves.
Tweriod also helps you track the number of times your content get replies and mentions.
If you need some excellent images that complement the content you want to market on twitter, you can create beautiful imagery with some of the best tools such as Canva.
With the above content marketing tools in your marketing strategy, you can stay lest assured that you will take your content marketing to a whole new level.