Call it a gateway or even a barrier between you and the world of the internet – you’ll not be far from the truth. Proxies have gained popularity over the years for the right reasons. When you access a website on a proxy, your IP address is not seen – more like it is protected. Only the proxy’s IP is in the full glare.
Proxies give you the functionality and different levels of security depending on the type you choose.
We will be focusing on residential and datacenter proxies in this piece, regardless of the vast array in the market today.
Residential proxies are more like real IP addresses that come from Internet Service Providers (ISP). It is for homeowners and connected physically to a location. One good thing about them is their high anonymity level.
Datacenter proxies are popular, and many people are using them every day. When you think of a proxy, you likely have a datacenter proxy in mind. Moreover, you may not even know the specifics of how these proxies work; they do not come from Internet Service Providers.
What is SEO Monitoring?
SEO monitoring is an investigation into how your competitors are ranking higher than you do on the SERPs. You can then use the information to your advantage.
Web pages rank on the SERP for different factors, with regards to how relevant to users’ searches. If your SEO campaign is going to be effective, you’ll have to understand these factors.
By doing so, you’ll gain insight into the activities that result in better ranking.
Web Scraping for SEO Monitoring
Everybody wants to get ahead of the pack using SEO – but that can be a difficult task when your competitors’ content ranks better. So many reasons can be adduced for that. Maybe they have a larger built-in audience or even domain authority.
Don’t fret! You can grab a larger share of the market too – use their content to your advantage.
You can use web scraper to gain insight into what they’re doing so you can implement it, too.
However, you have to do it correctly. Otherwise, you’ll have the wrong data stirring you in the face.
When you monitor what your competitors are doing, you’ll have information about which keywords are perfect for your web pages.
The search engines give out much information about how content moves on the SERP. You may decide to study how content works and use it to drive insight and come up with strategies.
Gathering enough data from your competitors will give you leverage. However, it might be such a difficult task to achieve manually – and that’s where web scraping comes in.
With a web scraper, you can collect data in line with what goes on behind the scenes in the search engines. This process can help you understand the content in terms of SEO, providing you with actionable intelligence.
For you to carry out this process and do it successfully, proxies must come into the picture. With the right proxies, you can scrape as much data as possible.
By using this strategy, companies can make better-informed decisions and know the best keywords to go after, the kind you campaign that suits their audience and so much more. That provides actionable insights on how to perform better on the search results.
Some of these insights can open your eyes to the opportunity that exists so you can optimize performance on your website. Oxylabs.io has a great article on this exact topic, so be sure to check it out.
Proxies for SEO Monitoring
All proxies are not equal – some are better suited to some specific situation than others. So, before you buy any proxy, you need to understand how proxies work. That will help you know what you have on your hands.
There are several proxies in the market today, but these two caught our attention – datacenter proxies and residential proxies. These are best that work perfectly well for SEO monitoring. However, it would be best if you consider a few factors before making your purchase.
Making a decision quickly enough will not help you – be patient and understand how to best use proxies to your advantage.
The proxy you want to use for SEO must fit the IPs location of the search engine it scrapes – because they have their location database.
High scalability comes in when using your proxies for SEO. So you may want to lean towards datacenter proxies for their fast response rate, so if you choose them, it will benefit you and your project.
Well, for residential proxies. They are hard to detect, and you don’t want to be slapped with a restriction when you scrape for data, so they come handy than datacenter in that regard.
It is one thing to know how proxies work and another thing to know the best proxies for SEO monitoring. Luckily you have been fed with the right information; use it well.