As portmanteaus of words go, freemium is undoubtedly one of the most cool sounding terms out there. Thankfully, it’s also one of the most appealing and freemium (the amalgamation of the words ‘free’ and ‘premium’) simply refers to a business model which allows a consumer the free use of basic services but which then charges money for any premium, additional features.
It goes without saying that while freemium sounds good in principle, there are many products out there which are virtually useless unless you’re willing to shell out your hard earned cash and upgrade your subscription. However, it’s also true that if you dig deep enough, you can find a number of freemium apps which can be used and enjoyed without you having to reach for your wallet and so below are 6 of the best freemium apps which won’t cost you an arm and a leg (or even a fingernail).
For those with fewer than 2,000 contacts in their e-mail database (surely no-one knows that many people anyway?), MailChimp’s ‘Entrepreneur’ package is one of the best on the market and, what’s more, it’s completely free to use. Most of the main tools you’ll need to get your feet wet in the world of digital marketing are available on their free plan and with the ability to send up to 12,000 e-mails a month, the service is perfect for those with personal and SMB accounts. With a clear and easy to use interface, MailChimp makes creating a newsletter simple and somewhat enjoyable given all the brightly colored animated animals you can find dotted about.
I know what you’re thinking and no, not all the best freemium apps are named after some sort of primate. Businesses who plan on conducting general market research without paying hefty agent fees will find that SurveyMonkey is an extremely user friendly tool which allows users to create inexpensive web based surveys. Under the app’s ‘basic’ plan, it’s possible to create surveys which are up to 10 questions long while collecting up to 100 responses and this should be more than enough for any aspiring small business looking for product feedback or information on customer satisfaction.
Unless you’ve been living under a rock then there’s a pretty good chance that you already use Spotify for all of your music needs or have at least heard of the streaming app. As long as you’re willing to sit through sporadic ads before listening to your favorite songs then you’re free to use Spotify and the large majority of its features for absolutely no cost whatsoever. With a reported 30 million songs in the app’s library, you’ll never be stuck for something to listen to and if you create your own playlists then you can almost guarantee that you’ll have no nasty surprises when it comes to exercising the ‘shuffle’ option.
According to Statista, 30% of U.S. Internet users aged between 18 and 29 were using dating sites or apps to find love back in April of last year and a further 31% of those surveyed had previously done so. Badoo was first created in 2006 and with over 380 million users and counting, is currently one of the most popular dating and social networking apps on the planet. Badoo allows users to enjoy the large majority of its key features for free and so whether you’re looking for ‘the one’ or simply want to take advantage of the social networking aspect of the app, Badoo is a freemium app which you don’t need to break the bank to use. And who knows, perhaps you’ll end up lucky in love?
Dropbox is one of the most popular mobile apps in the U.S. with a reported 500 million registered users as of March 2016. With the service allowing users to store up to 2GB worth of documents and files for free, the app is certainly one of the most generous freemium apps currently on the market. What’s more, any file which is saved to Dropbox is automatically saved to your smartphone, your personal computer and the Dropbox website, meaning you can access the files from multiple locations and work on the move at your leisure. It’s also possible to earn even more storage space by recommending free users – just don’t forget who recommended it to you first (hint – it was us).
Candy Crush Saga
There have been a number of highly successful freemium games released over the last few years but Candy Crush still tops the pile in most people’s eyes. With the right amount of patience, you can enjoy the game without ever having to even consider an in-app purchases and to be frank, those who do are often considered to be cheaters or are at least looked down upon in the more elite Candy Crush circles. Yes – that’s how serious this game has become. The partnership and cross-networking with Facebook only served to further enhance the reputation of Candy Crush and the introduction of this competitive element certainly had a hand in making it one of the best selling and most played games of all time.
Who Says Nothing Good Comes For Free?
Freebies are quite simply marketing gold for a brand and also fantastic value for the customer. As a result, freemium business models are becoming increasingly relevant as a way for companies to build awareness and grow their customer bases exponentially. As is the case in many industries, free samples and their digital equivalents are offered in an attempt to get you hooked to the product – it goes without saying that the ultimate goal for any company is to entice customers into paying for their more premium services. The best way to do this is to make the consumer fall in love with your product and become dependent on it so they’re left wanting more and will consequently pay for the privilege. However, the above apps and tools are proof positive that, sometimes, it really is possible to get something for nothing.
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