Best Email Marketing Software for Your Marketing Plan


It’s 2018, and believe it or not, Email Marketing is still on top. It’s still the most cost-effective email marketing tool and it allows you full control while giving you the ability to establish the direct contact with customers that is essential to the success of your business. Choosing the right email marketing software for your marketing plan or for your business can have a huge impact on the results of your marketing campaign.

A good email marketing software will give you the best features for your money while ensuring your emails are delivered to the customers – and do net end up in the trash or spam folder.

In this article, we are going to take a look at a couple of options for you to choose from, but we’ll leave out MailChimp and constant contact because these two are the most commonly used and you probably already know about them.

If you don’t, feel free to check out this MailChimp VS Constant Contact comparison to know if one of them is right for you.


GetResponse is an Email Marketing solution that’s become popular due to its simplicity and ease of use, which has made it one of the best options for beginner marketers.

The Software comes with helpful automation tools that allow users to create automated campaigns, and its drag and drop builder lets you create campaigns, segment your contacts, and send content designed for certain groups with ease.


Drip is a powerful email marketing solution for marketers, bloggers, and e-commerce. The software offers a range of tools that are useful and powerful, which is one of the reasons this is one of the most beginner friendly email marketing services you can find.

Another reason is their excellent support as they offer live chat support, automation training, detailed course, Webinars, free guides, and excellent documentation.

You can register for a free trial account for up to 100 subscribers.


AWeber is popular email marketing solution that’s designed for small and mid-sized businesses. The Webinars offers a wide range of tools to help businesses manage their email marketing and it connects smoothly to most platforms.

The software comes with ready-to-use email templates as well as list management and autoresponders. It also comes with email tracking tools that give useful, powerful insights to help you achieve the results you seek from your campaigns.

AWeber offers a 30-day free trial and they offer support via email, phone, and live chat. They also have a vast library of tutorials to guide you through the software and they offer live webinars as well.

Active Campaign

If you are looking for a software that combines email marketing, sales, and CRM, then ActiveCampaign should be on the top of your list. The solution comes with a wide range of useful tools and functionalities such as their beautifully-designed email template editor and their mobile-friendly signup forms.

With ActiveCampaign you can segment contacts based on their actions, location, or social data.

The software integrates smoothly with a number of third-party apps and services like WordPress.

ActiveCampaign doesn’t offer a free trial, and their plans start from $9/month but prices can get high quickly. However, you can ask them for a demo to test the software, but this demo will come with limited features.

We hope this article has helped you find what you were looking for. If you want to check other options you can look at those top 10 MailChimp Alternatives for Email Marketing.

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