A lot of people go ahead and create a blog. That is the easy part. What comes next is monetizing that blog. That can take people months, even years. It is not that there are not any resources that will help you monetize your blog. It is just that people spend too much time putting effort into factors that don’t really matter to search engines. Search engines today have more than 200 factors that come into account when ranking websites. Some factors matter more than other factors. Some factors are more relevant when it comes to monetizing vs. when it comes to ranking on search engines. When you want to monetize your blog, you will need to optimize your blog in a way that advertisers find it resourceful to show an ad on your website. At the same time, you will be working on search engine optimization so that you have traffic coming in on your blog. What good is a blog that is monetized but has no traffic so there is no money coming in? These are all the different things to consider when you want to monetize your blog. Whether you have been trying to monetize your blog for a long period of time or you are just starting off as a blogger, here are top 3 SEO tops that will help you monetize your blog in just one month.
Create great quality content
Have you ever wondered why search engines have more than 200 factors for ranking websites? When Google first started, it has a single factor. It is known as links. The algorithm was known as Google Page Rank. Google Page Rank is still the top factor in ranking websites, however there has been an addition of dozens of other factors. Google Page Rank took into account only the quality and quantity of links associated with a website or web page. Same is not the case anymore. Google has been trying to put effort into improving its algorithm because it prioritizes user experience. Once user experience falls, everything collapses. Imagine someone searches for something on Google and finds nothing important or useful, do you think anyone will ever come back to Google to search?
A lot of black hat SEO strategies have sprung up. Take for example Google Page Rank. When people realized that it is links that help you in ranking websites, what they started doing was creating links from all the possible sources on the web. This helped them in ranking better on search engines for a little while but then Google also took into account the quality and relevance of links associated with a blog. So if you are getting 50 links from blogs of a domain authority 5, that is not useful in comparison to getting 5 back links from blogs that are in the same niche as yours and have a great domain authority. Makes sense? That was just links. Take the example of keyword density. When people realized that Google takes into account the keyword usage in ranking websites, what they did was to use the technique of keyword stuffing. Here, they did put the keyword in their content excessively to rank higher on search engines. That might work for a while but again, keyword density has to be between 2 and 3 percent only. Anything more indicates spam content and anything less indicates irrelevant content. Why do you think Google has been penalizing all these people all these years? This is because when you build links that are not adding value to your blog or excessively using a keyword, that indicates that your user experience is falling. If you start valuing user experience, Google will start valuing you.
The best way to go about this is to create great quality content. Now quality means that you are researching well into your content. When you research your content well, you are able to make sure that the information that you are adding is coming from multiple sources and actually ends up being useful to your readers. The next thing you can do is to make sure that your readability is good. This means that your content is not too difficult to read for your users. You have to look into your grammar. If your grammar is not great, your content lacks credibility at so many levels. Likewise, what comes next is plagiarism. A lot of people don’t realize this but they intentionally or unintentionally plagiarism. Plagiarism is the stealing of someone’s intellectual property. You can overcome this by making sure that you are using a plagiarism checker tool. You can find multiple plagiarism checker tools online for free. The one that we recommend is Prepostseo Plagiarism Tool. On the tool, you just need to copy and paste the content that you want to check for plagiarism. The tool will automatically browse the web for you and if there is any content that resembles yours, it will inform you. You can make the relevant changes before publishing that content. If you can’t remove plagiarism from your written content, you can use paraphrasing tool to rewrite quality lines and words in your words to avoid plagiarism.
Social media marketing (Facebook/Instagram/Twitter)
Your SEO is divided into two sections. There is the on page SEO and there is the off page SEO. One of the main components of your off page SEO is social media marketing. In today’s world of social media, if you are not using platforms like Facebook, Instagram and Twitter to market to your audience and share information with them, you are giving up a valuable opportunity. You can use social media in different ways. It totally depends on your goals with your blog. Many researches have indicates that there is a strong correlation between the social shares a blog post gets and the rankings it has on search engines. If you are able to create a platform on social media where audience regularly comes to visit your content, it is huge win. On the other hand, you can use social media to create a brand. Through proper captioning and use of graphical content that leaves an impact, you can build a personal brand around your blog. Next, you can use content to engage with your audience. People who are reading 1000 words on topics that you share on your blog have a chance to be reading 50 words posts on Facebook as well. Instagram is great for captions. You can use Twitter as well depending upon your goals with your blog. Now when it comes to monetizing your blog, you don’t just monetize your blog by showing ads. There are other ways to do that as well. If you are e-commerce, you can direct audience from your social media platforms to landing pages where that audience will convert to paying buyers. That is a great place to start. Likewise, you can be doing other things to monetize your blogs using social media.
If you want to monetize your blog, the easiest path is to use ads. Here’s how ads work. You have a platform where audience is coming in. Imagine you have a blog that reviews technology items. Now a lot of the audience that is coming to your blogs will be interested in purchasing that piece of tech as well that they are reading the review about. If there is an e-commerce website that sells that product, they did want to place an ad on your blog. This is their chance to advertise and find customers. Now you can find someone locally who did like to advertise on your blog or what you can do is to sign up at Google AdSense.
Google AdSense is the official Google’s platform for advertisers and blog owners. As a blog owner, you will sign up on Google AdSense. Advertisers who want to market their products on blogs such as yours will sign up there as well. It is Google’s job to connect the two of you. The great thing about using Google AdSense is that you don’t have to worry about payments. You don’t have to locally find someone to advertise your product as well and there is diversity in advertisements. Your blog will be showing 10 different types of ads depending on the customers Google has at that time. Likewise, it won’t be just your blog where an advertiser will be sharing their advertisement. Their ads will be showing on different platforms at once. Google is your middle man here for monetizing your blog. One thing to note here is that you will actually need to create an ad space on your blog. Some templates have them already placed but some templates for websites require you to custom create a section that will show advertisements. Either way, you can contact your webmaster to make sure that you have a banner where you are able to show ads.
Remember that monetizing your blog is not easy. It can’t be achieved if you don’t dedicate yourself to your blog. You will also need to put effort into content marketing. That is another great way to monetize.