Brands and wholesalers of consumer goods have many decisions to make every day. With B2B sales channels changing so rapidly, it’s becoming even harder to decide what your business needs.
Let us help you with one of the biggest – does your business need a B2B order management system?
What is B2B mobile order management software?
To help you decide, let’s first explain what this solution is and what it does.
Order management is the administration of all your business processes related to orders for goods or services. It automates and streamlines order processing for you.
It leads to increased productivity, a reduced order-to-cash cycle; improved customer relationships and detailed business intelligence for Sales Managers.
Let’s look at those in more detail…
How can B2B order management software change your business?
More sales and improved customer relationships
Order management software automates your sales processes. No more manual inputting of data, paper notes strewn about your sales reps’ cars, or forgotten messages. Once manual tasks such as order taking are automated, your sales reps, your largest sales-related expense, can utilize their time more productively – more consultative selling, and less admin. Reps can focus on improving customer relationships, promoting new products, consult, and more.
A B2B order management software means every aspect of your customer interactions are tracked and organized coherently, so it helps you to provide your customers with better service. By analyzing interaction data, your sales reps can personalize suggestions based on past orders, best sellers and more, always with the aim of increasing sales.
Improved order accuracy
Automating the order process – ordering with full inventory information, automatically sending customers their order summary and allowing customers to see their open orders – reduces dramatically ordering problems and errors.
Your customers who are used to a near-perfect B2C customer experience in their private life, expect a similar experience when buying B2B for the business they work for.
According to a recent Forbes article, millennials are no longer willing to tolerate cumbersome purchasing processes requiring significant human interaction. They know it often leads to mistakes.
As we’ve established, customers don’t like mistakes, and too many can greatly damage your reputation, and your business. In fact, 82% of customers have left a company because of just one bad customer experience.
A major benefit of a B2B order management software is that when it’s integrated with a mobile sales rep app, the orders are processed automatically, meaning significantly reduced errors. Good news for those millennials.
Faster order-to-cash cycle
Another way to improve your bottom line, is to speed up the order-to-cash cycle – the entire lifecycle from an order’s placement in the field through to successful completion of payment.
A B2B order management system can help with that, by managing orders vis-a-vis all warehouses and supporting multiple distribution centers, multiple shipping addresses, and splitting orders by date, source, and destination.
Sales Managers can see the whole picture
With all order-related information kept and managed by software, data tracking and analysis become possible.
Managers can look at a specific order or learn about purchasing trends, product popularity, the success of campaigns, and more. They can use data to benchmark sales channels and sales reps.
Do you use an order management system?