If you’ve even been to a conference or trade show, chances are you’ve managed to gather a fair few lanyards when visiting stalls or speaking to various people.
You may have noticed that they tend to all have something in common. They all have their company names displayed prominently. They may feature a slogan, be of a specific colour or feature a logo. It is these characteristics which contribute to them being useful for advertising.
As well as being able to promote a company name, businesses can get their brand out there in a highly customised way. Lanyards can have a lasting impression on the prospect, whoever that may be.
Just Some Reasons Why You Should Use Lanyards to Advertise Your Business
There are lots of reasons why lanyards are useful in getting your brand out there. As well as appealing to everyone, they don’t cost much to make and are highly customisable. They can also be used no matter the occasion. Here are just some of the top reasons why you shouldn’t be without lanyards as part of your own marketing strategy.
They’re Universal. Lanyards aren’t simply aimed at one demographic. They have wide appeal. Whether this is a pupil at school, an office worker or someone promoting a business at a trade fair, even general members of the public can make use of them. Lanyards make an ideal way to keep expensive or valuable items safe such as keys or mobile phones. So, anything you put on a lanyard can be seen by virtually anyone and helps others become more familiar with your brand. Even those who aren’t wearing your lanyard!
They’re Affordable. Some forms of marketing are expensive, such as TV advertisements, billboards and radio ads. Lanyards are a much cheaper alternative, and can often still reach a broad audience. After all, not everyone watches TV or listens to the radio. So whether you want to get your slogan, mission statement or brand out there, lanyards can help with this endeavour. Web or contact information can even be added to lanyards, making them even more valuable as a marketing tool.
They’re Effective. Branded Lanyards help people get more familiar with your brand. However, they also act as a walking advertising tool, showing your brand off to anyone who sees it. After all, how many times will that person interact with others during a day? It’s not just the wearer who will remember your brand, but everyone who speaks or notices them will be exposed to your brand as well.
They’re Customisable. Realise you need custom lanyards quickly as a result of a sudden event arranged by your company? There are manufacturers out there who will be able to fulfil your order in minimal time. Unlike other forms of printed advertising which can take some time for the final product to arrive, lanyards can be manufactured quickly and delivered to you. Just about every aspect of a lanyard can be customised, including colour, size, attachments, logos, branding, material, length and width. Once your manufacturer has your spec, they can get your lanyards to you usually within one week.
They’re not Limited. Although custom lanyards are particularly great for handing out at events, you don’t need a reason to hand them out in the first place. They can be handed to anyone at any time. Some of the best uses of lanyards are sponsorship of events, alongside your products in stores or even as part of prizes handed out at awards ceremonies. It’s surprising what can be done using lanyards with just a little imagination!
Ultimately, lanyards make the ideal marketing and promotional tool. As well as being incredibly versatile, they are easy to use and don’t usually take long to have made. However, one of the most significant advantages of lanyards is that they are much more affordable than other forms of marketing campaigns. So as well as managing to get your brand noticed, you’re able to do this without massively eroding your marketing budget. The result? Something which everyone can make use of that will leave a lasting impression of your business and brand.