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A font’s role in a website’s performance

by Abhishek Yadav
April 6, 2020
A font’s role in a website’s performance
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Website design is a combination of many aspects. The images present in the webpage, fonts in use, use of media affects the performance of the website. Of these, the design of the font has a bit significant role in the performance.

Choosing fonts for a website like a vintage font helps in creating the tempo of your website. A vintage font for website design would be ideal if the content of the website deals with history or nostalgia. Similarly, a more technical fonts design is ideal for a website which deals which technology and science.

These fonts have lesser significance in the website’s performance than the media content. Yet they are of utmost importance for a website maker. In this article, we will take a look at the various ways a font will affect a website.

Too many fonts

When you too many fonts for your website, it takes a toll on the browser when loading it. A browser has to individually load every font present on a webpage when loading it. For example, if the website design contains a vintage font and a technical font, each will be loaded before being presented on the screen.

A website that takes a long time to load, is bound to lose most of its traffic. Hence it is advised to use the minimum number of font options for your webpage. Experts suggest that three different fonts are ideal to make your webpage attractive and also improve their speed.

Page-specific fonts

Now your entire website can have several pages. Each page might have its signature font style. For example, the website for an exhibition might have vintage font alphabets in the history section, technical font alphabets in the science section.

When creating the website, craft your code such that only the font of one specific page is loaded by the browser, when the page is in use. The font designs of the other pages will only be loaded when the user visits them. This helps in improving the speed of the website as there is a minimized load on the browser.

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Browser supported fonts

A web browser supports fonts from 4 different libraries. These include True Type Font (TTF), Web Open Font Format (WOFF), Web Open Font Format version-2 (WOFF2), and Embedded Open Type (EOT).

Using a font for your webpage from any one of these libraries will help in the proper functioning of the webpage. Most webpages which are filled with content, use fonts from these libraries to minimize the load on the browser.

The font size

This is vital when it comes to the performance of your webpage. Suppose you have selected the ideal browser supported fonts and that two in the minimum possible number. The browser has even successfully loaded the webpage content.

But the size of the font is very small or quite big. This will make it difficult for the reader to concentrate on the content. A small font will make it difficult to read while a big font will result in a lot of scrolling through the webpage. This will make the webpage lose a lot of its traffic.

Hence, for your website design, you must choose the ideal font size. Your webpage can even have content with varying font sizes. This makes the website more attractive.

Hit the emotional mark with the reader

Website design for historical content needs a vintage font. That of a cartoon show requires a more casual font. Different font designs trigger the reader’s emotional reaction to the content on the webpage.

Every experienced website maker and website owner knows that this is vital to keep the website traffic consistent. Hence choosing fonts for a website should be done following the content of the website hosts.

Conclusion

In the modern-day, a website is the easiest way to reach the masses. Almost every prominent business has a website. This makes the performance of such a website a priority for the managing body.

As we saw in the article, a font can have a significant impact on performance. Hence it is advised to consult with professionals before creating a website or do the necessary research for the same.

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Abhishek Yadav

Abhishek Yadav

Hello, I am Abhishek Yadav, I am an Internet Marketer and a Blogger. along with blogging I also have some Programming and content marketing skills. Connect with me on Twitter @Abhinemm to know more about me :)

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