WooCommerce is one of the most widely used shopping cart services in the world today. It’s become the go-to ecommerce solution because it’s made just for WordPress, a popular, PHP-based website platform.
Among the many advantages of using WooCommerce are the countless plugins and integrations that can be added to increase its features and usability. These range from WordPress plugins to specially designed WooCommerce extensions, called WooThemes, that users can integrate to expand functionality.
Getting noticed in today’s ecommerce world is hard work. The following 7 methods can give you a head start.
One: Integrate Product Reviews
Did you know that product reviews can improve sales uplift by as much as 5%? That’s because most people trust them more than a word-of-mouth recommendation.
Thankfully, WooCommerce makes it easy to integrate product reviews.
You can simply adjust the settings in your product pages to allow reviews, and from there, you have a variety of options for regulating and controlling product reviews, editing past reviews, and even organizing how they are displayed.
Two: Offer Deals for Newsletter Signups
Your organic newsletter list is a powerful sales funnel and a direct connection between you and your loyal customer base. So why aren’t you growing it as often as you can?
With the right offering, most visitors can be converted into newsletter subscribers. All you need to do is create a sense of urgency and a perceived value for them opting into your newsletter.
The most common approach is to offer a time sensitive coupon code that the subscriber can use to get 10% off their next purchase. Now you can grow your organic email marketing list while gaining new customers and sales along the way.
Three: Make Urgency Part of Your Endgame
Speaking of creating a sense of urgency, you’ll want to fully integrate this proven marketing method into your routine.
How do I do this, you might be wondering?
It’s not nearly as difficult as you might imagine. A variety of WooCommerce themes and add-ons let you add a timer to the product pages of your online store. You can use this to announce, track and regulate special events, like flash sales.
By offering time-sensitive flash sales on your online store, you can increase the average order value and improve conversions across the board without lifting a finger.
Four: Make Your Shopping Cart Persistent
Persistent shopping carts are super cool.
But what are they and how do they help you improve your sales?
Have you ever shopped at Amazon, added a few items to the shopping cart and then clicked over to another site before checking out?
Many of us have. Suddenly, we realize that this distraction likely means that whatever items we had in our cart are likely gone and we need to start our product searches all over. Upon returning to Amazon, we realize that the items we added to our cart are still there and we can checkout in just a few clicks.
With a persistent shopping cart plugin, you can offer this same feature at your WooCommerce store.
Did you know that persistent shopping carts have been proven to reduce abandonment, increase average order value and improve sales lift exponentially? It’s a very simple way to automatically generate new sales at your online store.
Five: Team Up with an Influencer
Influencers hold all the keys to getting noticed in today’s social media happy online world. The leading social sites attract billions of daily visitors and have a reach capability that can let smart marketers tap directly into their target market.
But to do so without a viral social following, you’ll need to think outside of the box.
That’s where influencers come into the picture.
Keep in mind that you will need a marketing budget to pay any influencers you team up with for marketing. And the most popular ones don’t offer their services on the cheap.
The best way to find these influencers is by signing up to influencer platforms, where you can view their niche, social URLs, following and pricing.
Your best bet is to use Instagram influencers, because this platform has the highest ecommerce referral value and now users can buy items directly from posts, thanks to new features.
Six: The Power of PR
Never underestimate the value of the press release. It should be part of any congruent marketing plan.
But what are press releases good for in ecommerce?
The most useful things to issue press releases about are clearance sales, flash sales, seasonal sales, specials, popular new inventory arrivals and one-of-kind items.
If you are not adept at writing PRs, you can always contract a writer from sites like Scripted, Constant Content and even Fiverr.
If you want to take a stab at writing your own press release and distributing it, here are some helpful tips.
Seven: Integrate CRM
Your customers are your lifeline. Without them, you aren’t going be to selling online for very long. So, it naturally makes sense to get to know them better by using a CRM (customer relationship management) to tap into their journey.
Lucky for you, there is a cross-channel WooCommerce CRM that connects all your sales channels, using the order data to create customer profiles, complete with order and shipping timelines, notes, calendar, tasks and events.
You can use tools like this to learn the seasonality of your customers, identify trendsetting products, understand shipping profitability reports and even craft better newsletter marketing messages.=
That’s just the tip of iceberg. Ecommerce CRMs are data-powered marketing tools that help small businesses gain the competitive advantage over larger businesses because they can harness the power of big data without the overwhelming cost.
And there you have it. These seven, proven methods can give you a running start on the road to ecommerce success. Happy selling.