At face value, SEO marketing looks pretty simple and easy to grasp. Which is why most of us try to do it on our own, without the help of SEO Experts from Unitedseo. But this is probably why you’re not seeing the results you’ve been working hard to see. Now, you don’t have to hire someone to help you, but to get you where you need to be, read these 6 tips and implement them in your marketing strategy.
Are you on Google?
At first, it may seem like a silly question, however, it’s an essential aspect if you want to be seen. Before even touching upon SEO marketing, you need to make sure you can be seen. Right now, Google holds 67.6% of the U.S. search engine market share – in other words, everyone is Googling. Which means if you want your business to succeed, get on Google. Make sure you have a Google Business profile which will allow you to set up the face of your business on Google. Then, you can focus on SEO.
It’s about content
At the end of the day, it really comes down to content. You need to have high-quality content on your website because, without it, you won’t have SEO. Search engine bots are highly advanced, meaning your content is being ranked for its quality. Keyword stuffing is a thing of the past and search engines are able to provide the user with quality searches that are actually relevant and useful.
Research your keywords
Like we said in the last point, keyword stuffing doesn’t work anymore. Now, you have to do a little bit of research on effective keywords for your content. You want to make sure that your using keywords which actually relate to the article and topic. Focus on keywords that are without heavy competition yet have a decent amount of searches per month.
Social Media Matters
As much as we try to get away from it, social media is huge for SEO. In fact, having yourself on the relevant social media platforms can be a make or break for your business. Where do people spend their time? On Facebook, Twitter, Pinterest, and Instagram. So, where do you need to be? Exactly. You need to be there or else who will see your SEO? Social media promotes and boosts your business’s online presence.
See it as an investment
You may be rolling your eyes, thinking that this is just another quick trend that’s going to cost you more money, but in reality, SEO is an investment. Using SEO properly allows you to target your audience with the right keywords and have them drive towards your site, bringing your business the attention it needs. Plus, in reality, SEO marketing isn’t expensive and you’ll see the returns quickly when it’s done right.
If you want to be noticed, writing one article every two months isn’t going to do anything. You need to make sure your content is fresh and up to date. It provides your users with new content to engage in but also gives you long tail-focused keywords.