In the digital era, there are billions of websites being accessed each second for different purposes globally. Sadly, a majority of the websites have poor UI and UX making them super annoying to use. The websites that are not optimized strategically face several issues, including: slow loading time, browser incompatibility, or unresponsive pages, to name a few.
Additionally, people want to access to data and information faster than before. Thus, if your website performance is not up to par, you are losing valuable customers. The majority of visitors expect your website to load within three seconds, maximum – and nearly half of them will leave the site if it does not load instantly. Such a delay not only decreases customer satisfaction but reduces your sales, as well.
Performance is a crucial element for every website, and it has the potential to make or break it. There are several ways through which an individual can increase the speed and overall performance of the site. This will help in improving customer conversion, retention, and satisfaction. The two most common ways nowadays Web Development Company uses to improve site performance are:
- Using a faster and more responsive hosting and server
- Decreasing the overall size of your site
When you are focusing on performance, it tends to get quite difficult to remember all tools that can be useful to assist during development. Luckily, we have compiled a list of five top web development tools designed to improve your site’s performance.
- GOOGLE PAGESPEED INSIGHTS
Google PageSpeed Insights is an effective tool that evaluates the speed of your website on a scale of 1 to 100. This help you determine how well optimized your website is – if the number is above 85, it is performing well for your target audience. This web development tool generates reports for both platforms i.e. desktop and mobile versions of the website. It also offers recommendations on suggested ways to improve your site.
Google PageSpeed Insights determines and recommends how the performance can be improved on your web page. The reported is generated for:
- TIME TO ABOVE-THE-FOLD LOAD: The time elapsed from the instant a visitor on your site requests for a new page to the moment the above-the-fold content is actually loaded by the browser.
- TIME TO FULL PAGE LOAD: The time elapsed from the instant a visitor on your site requests for a new page to the instant the browser fully loads the page.
WebPageTest is also a similar tool to Google PageSpeed Insights, but it features over 40 locations and 25 browsers (including mobile) to choose from. The grading scale begins from an A and goes to F, and is calculated using different performance tests. These include compression, caching, FTTB, effective use of a CDN, and so on. Also, the report is generated and divided into six different sections including summary, details, performance review, content breakdown, and screenshots for easy analyzing for the layman.
3. LIGHTHOUSE BY GOOGLE
Another OpenSource tool that is used by developers to improve web page quality is Lighthouse by Google. The tool is integrated into Chrome’s DevTools, and can also be downloaded and installed as a Chrome Extension. Lighthouse by Google can also be used as a CLI based tool. It is an effective tool that developers use not only to measure but debug and improve the performance of client-side apps.
PageScoring — with minimalist design — provides you with a simple tool to understand performance reports of you web pages. The initial task is to find out the overall load time of the site. Apart from this, it measures the following information:
- Redirection Time
- Page Size
- Download Time
- Domain lookups
- Connection Time
This allows you to easily view what part of the website is taking time to load. It is an effective tool if you are looking for an easy to use and understand website speed test tool.
Use these web development tools individually or in tandem to improve the quality of your site for your users. Better user experience leads to higher conversions, whether those are measured as new clients for a service business or extra sales for an ecommerce store.
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