SEO stands for search engine optimization from which website creators get traffic through search engines. SEO plays the most vital role to run a website or webpage. Adequate optimization of the content, videos, images, and backlinks are necessary to gather more audience on your site and to make it get up ranked by the search engines. There are some points that need to be kept in mind while running a blog post. But sometimes bloggers commit some SEO mistakes that can prove to be really harmful to their blog site. Here, we are stating those common mistakes that bloggers make and hope that you will keep them in mind and does not make the same for your blog. Have a look:
1) Ineffective content
One must understand that one’s content of the website should be for users and not for the search engines. Some bloggers use technical jargons in order to make their article look more sophisticated but they should know that the purpose of any blog is to create awareness needed around. Developing content light and simple and avoiding usage of technical jargons make the content more effective and understandable to readers. It will increase the engagement on your site and helps you in up ranking your site on search engines.
2) Lack of an optimized keyword structure
Keyword research is an important SEO tactic that can help you to gather more audience on your site. Most bloggers don’t emphasize much on keyword research but it is vital as it acts as an extension between informative content and the audience wants. The majority of your site content ought to be connected by the subject so that audience can easily locate the content for which they are looking. You should always do some pre-search before starting a blog and look for trending keyword such as ‘how to’ or ‘tips’ or ‘best’ so that you can enhance you’re your blog. It would enable you to make more extensive and useful content that can rank for some unique keyword phrases.
3) Lack of optimized snaps and videos
Most of the bloggers missed to optimized videos and images of their blog. They miss this piece of SEO optimization and it negatively affects their site ranking. If you are running your blog, then make sure that your image content including the page keyword is well advanced. Your location of the picture ought to be organized as .jpg. For the video content, make sure your videos are in a single place and add a video sitemap so that they can be seen by the web crawlers.
4) Using paid links for blog
Few bloggers use paid links for the promotion of their content in order to boost their ranking on search engine. SEO Company in Toronto downtown suggests that using paid links can be a wrong tactic. Google and other search engines can watch these connections that you are using to boost your SEO positioning and they will find you by lowering your ranking. Instead, you can use high-quality backlinks to optimize your content.
5) Inconsistent backlinks
Some bloggers overlook the point of internal linking. They don’t put internal backlinks consistently and it affects their blog site largely. One should borrow or collaborate with the high ranking site for the backlinks. It is a mutual relationship where the high ranking sites give you the backlinks and you need to put your content on their site. With that, both the blog sites can make benefit of each other. There should be at least four to five internal backlinks on each blog post. Also, don’t miss to create a sitemap for your users so that all your pages are properly listed and the web crawlers can locate your site easily.
So, these were five common mistakes that most bloggers commit while running the blog post. You should keep these mistakes in mind so that you don’t make these same mistakes on your blog site. Always make optimized content, images, and videos and create a sitemap to make the users easy to locate your webpage and the content they are looking for. By this, you can make a good position on search engines.