If asked, people could come up with a wide variety of suggestions for the most powerful technology on the Internet. The truth is the answer to this question has always been the same. It’s the link. It is the ability to turn widely dispersed information into a “web” of interconnected documents that human beings can follow in a topical fashion.
While this may not sound all that impressive in a world with artificial intelligence, robotics and satellite communications, the truth is knowledge that can be expressed in context is extraordinarily powerful not necessarily because of the technology in use but because of the way people think. When positioning content on the Internet for maximum audience exposure, building a series of links to that content is one of the most important and effective ways to promote a site, a document or an idea. If this is your strategy, here are some things you might want to incorporate in your plans.
Before you try to decide where to link from, your first priority should be where your audience will link to. All the publicity in the world won’t help you if your audience isn’t impressed by what they find at the other end. You should be certain your articles, videos or other content shines and matches the audience you are trying to attract. This is still more art than science, but it does give you an excellent place to start and the best news is everything at your end is under your control.
You should be absolutely certain your links are coming from a place that shares context with your content and the expectations of your desired audience. This will reduce the probability of an audience mismatch and will dramatically improve your chances of not only attracting new readers and customers but keeping them over time. Contextual links helped build all modern search technologies, so you are definitely following a well-marked path.
It is sometimes startling what can be accomplished by simply asking other sites to exchange links. After all, this is the process that built the Internet in the first place, so it shouldn’t be all that surprising that link for link is still a powerful way to get people from one place to the next on the web. This can be especially powerful if you find a community of like-minded readers and writers already in place.
There are services that maintain databases replete with influencers, bloggers and other online professionals more than happy to help build links for you. Depending on your business model, techniques like contextual link building with PureLinq can be a very effective method, especially if your time horizon is relatively limited. This can also be a great way to get a series of links started before taking over and building of your network organically.
While the lines between organic social media growth and paid advertising are continuing to blur, if you have appropriate content and choose the right networks, social media can still be a great way to find sites similar to your own. This is often accomplished through ready-made communities, but it can also happen by watching both audience and producers for activity related to your own.
Link building is a long-term process, so entrepreneurs interested in this kind of strategy should be prepared for results over time rather than a one-shot one-victory pattern. This is also one of the least expensive ways to get web traffic, so recognize that time is replacing money in the equation if you are worried about the expense.