Netting more website traffic is a very important part of growing your business. This goes for both physical businesses serving a community, or online business owners who seek to serve a digital community. Having more traffic can increase leads, boost page worth for ads, and also have a very positive impact on sales.
For example, did you know that a mobile local search leads to an in-store visits within 24 hours about 80 percent of the time. That is a pretty enticing statistic for business owners. And it really doesn’t matter what type of business you have. Even if you are just figuring out how to start a WordPress blog, and hoping for blogging success, the below tips are critical to implement from the get go.
Let’s take a deeper look at a few of the most important tips for driving more traffic to your website, business, blog, and more.
- 1 1. Ensure you are making on-page search engine optimization (SEO) a priority
- 2 2. Create an email marketing strategy and make remarketing a traffic-driving tool
- 3 3. Increase your reach using a content delivery network (CDN)
- 4 4. Get more social and leverage hashtags for maximum website traffic
- 5 Wrapping Up . . .
You have most likely heard about search engine optimization, or SEO before, and we are definitely going to discuss it here. On-page SEO is an essential element to driving more traffic to your website. If you prioritize optimization, your business will certainly see an uptick in site visitors and engagement.
First, think about keywords and placement of your top keywords on-page, whether it is a blog or landing page. For example, you want to have your top keywords in an H1 and H2 tag, in your first 100 words, and in the alt descriptions of your images.
Speaking of images, be sure to compress and maximize your page load time. If your web pages and website as a whole is not loading in three seconds or less, you have a serious issue. If you can get your website speed to less than one second from three seconds, you will see a big increase in organic site traffic.
If you think email marketing is no longer effective, think again. Email marketing is essentially remarketing, and remarketing is a critical factor to implement into your overall marketing strategy to increase your website traffic, leads, and sales. If done right!
Creating an email marketing strategy the right way can easily increase your customer lifetime value. How? By having regular touchpoints, your target audience and followers will be informed and want more of the quality content, deals, offerings, and more from you.
Have an email capture or subscribe button is important for your website. You want it to be short and simple. There is no need to be spammy here. If you are serving up a lot of great content people love, they will happily give you their emails in order to get more of it. It really is that simple.
A content delivery network, or CDN is one of the best ways to increase your content reach, which will increase your site’s traffic. The more people who see your content, the better. So what is a CDN? Normally, content derives from a single server or point or origin and spreads. A CDN changes the game.
Instead of one single point of origin, your content is delivered to your target audience using servers that are closest to them. For instance, your audience in Los Angeles will get your content fast from a server in California. CDN is almost a must in today’s digital era.
Using social media to drive more traffic to your website is certainly nothing new. However, when done right, it can have a serious impact on site visitors, as well as increase your social profile. You will need to use hashtags better though.
If you leverage hashtags more effectively for your social media posts, you can leverage social better for your business. You can use platforms like Hashtagify.me to find out the best hashtags for your industry and niche, as well as trending hashtags for the week and/or day.
The above four tips to drive more traffic to your website are not the end-all. They are just the tip of the iceberg. There are a lot more traffic-driving tips out there you can use, but the above are a few of the most important, and easiest to implement today. What is your top tip for more traffic? We want to hear from you.