Be it during the spring, winter, summer or fall, party planning, gift giving, back to school, and online returns call for some serious shopping. Over the years, e-commerce has continued to evolve and change how people shop. Today, you realize that the spending seasons that were once ushered in by the changes in weather occur now in far less predictability. You realize that every year brings with it more news of the sales records that have suffered especially from the online spending habits that occur at unexpected times. Claire’s Gift Card Balance Check gives a prime opportunity to check the balance on your gift cards before you go for your shopping events these seasons.
Online shopping keeps giving way to new timetables and seasonal spending for both shoppers and businesses. And that’s why preparation is everything especially when it comes to this case. Which begs the question; how many seasons do you need to plan for? It’s true that opinions may differ. However, the one thing that all sellers can count on is continuous change. There is still little doubt on when, where, and how shoppers shop online will keep evolving.
As a seller, all you need to do is work to leverage the situation and data you have on hand to make the most profit from your business. Think what happens the first half of the calendar year. To be a successful seller and have your online sales skyrocket, here’s what you need to be looking at.
- December – January: Returns Season
- January – February: Resolutions, Roses, and Parties
- March, April, May: Holiday Hysteria
- June – July: Priming and Prepping
December – January: Returns Season
If your current seasonal sales strategy consists primarily of product and promotions pricing adjustments, then it may be time to rethink how you do business. Returns are the newest key component that you must take note of when the flurry e-commerce activities which start in December and extend to January kick in.
Today, buyers want to purchase items that they can sample first in person. And that’s what the return policies are there for. A study done by UPS found that 79% of all consumers that returned packages looked for the free return shipping policy when shopping online. If the online retailer doesn’t have a return policy, then they may lose any prospects of attracting new customers. Let alone keeping the ones they already have.
So, instead of anticipating post-holidays lulled in activities, as an online retailer, ensure that you are fully prepared for an avalanche of online purchases. Purchases which will also more likely be returned at triple the rate of the items that are bought in stores. Plus, the return rates get to be as high as 40% for clothes and shoes that are bought online.
January – February: Resolutions, Roses, and Parties
During this time of the year, it is best that you prepare to meet all your consumers’ demands. By this, you need to take cue of the latest New Year’s Resolutions. Most consumers aspire to eat healthier and include this in their New Year’s resolutions each year. Atop this, consumers also aim to get more exercise and get to save more money as well.
Combined, these ambitions can add up to become that season’s online shopping season that’s defined more by the hunger for health supplements and fitness gear among other related products. The same tune should sing in the consumer’s shopping trends until early February when their short-lived health and wellness fevers begin to shift to more of an online frenzy for chocolates, flowers, and jewelry. Not to mention, the dose of wanting smart TVs and the idea of Valentine’s Day being around the corner and Super Bowl parties.
March, April, May: Holiday Hysteria
The following seasons mark the beginning of the holiday hysteria where sellers should now expect consumers to purchase more of the April exams frenzy. After this point, comes the May gift card purchase season which then results in more spending during the graduation gifting celebrations. Claire’s Gift Card Balance Check report having recorded high product sales at this time especially for cards, gift cards, electronics, and apparel.
You also realize that the Easter spending season is also shifting to online buying as well. Think of the number of consumers that purchase baskets, candy, and many other holiday-related items online. You will see a positive trend in how the number is gradually increasing.
Also, consider Mother’s Day which has recorded an all-time high amount of $23.6 billion as families and other loved ones snatch up cards, jewelry, books, clothing, and flowers. Father’s Day, which is in June, is also soaring to reach new highs. It, however, doesn’t match to the overall spending that happens in May, Mother’s Day.
June – July: Priming and Prepping
This online shopping season is the one that is characterized by preparation. Despite the spate of the carefree summer vacations or the warm-weather activities that loom in many parts of the world, consumers work to prime themselves in online shopping sprees.
June and July mark some of the best seasons for online buying excitements. Also, the fact that this primetime also marks the back-to-school shopping season that marks for more online shopping. Thanks to e-commerce, all these shopping can now be done earlier than ever. Even Google has reported the sharp rises in the back-to-school related searches as early as July. Another study by Deloitte also recently reported that over 71% of all back-to-school sales today occur between the early July season and late August.
The e-commerce landscape which seems to be ever-evolving calls for retailers always to be continually prepared for any shifts in the seasonal spending that might occur. More and more purchases are being made online today than ever before. And that calls for the redefining and reallocation of traditional shopping seasons to different times and periods throughout the year. Therefore, you might want to stay ahead of the latest trends to stand a chance of moving forward with more measurable data that offers more accurate predictable methods to hike your sales records.