Social platforms are key to a building a strong online presence. Facebook and Twitter are two of the most popular and obvious options, but have you considered the power of Pinterest?
This visual-based network offers numerous benefits for businesses of all sizes, helping to boost your online visibility and expanding your reach. Below, we take a look at 10 key Pinterest tips marketers need to know!
- 1 #1. Strong branding makes a big difference
- 2 #2. Embrace the power of video
- 3 #3. Pinterest Ads have real potential
- 4 #4. Delve deep with Pinterest Analytics
- 5 #5. Keywords are crucial for effective targeting
- 6 #6. Trust the Pinterest Taste Graph
- 7 #7. One-Tap Pins are ideal for purchase-ready users
- 8 #8. Add CTAs to Pin descriptions
- 9 #9. Act alike audiences help you target more accurately
- 10 #10. Use the Pinterest Tag for conversion insights
Creating a business account on Pinterest is fairly quick and simple, but your branding has to be effective to ensure you achieve your full potential.
Think carefully about the images you choose. Pinterest is an ideal way to communicate how your products can impact customers’ lifestyle, rather than just showing them in isolation.
For example, if you sell vacuum cleaners, demonstrate the tangible benefits your products offer in a real-world context and share visual tips to help buyers get maximum bang for their buck. People will be more engaged by these than basic pictures pulled from your catalog.
Text overlays with eye-catching fonts and appealing colors work brilliantly too. Pinners should know what they’re looking at immediately, rather than having to squint to read words or decipher forms.
Share custom videos on Pinterest: these are even more engaging than still images and can convey valuable information in just a few seconds.
Share brief tutorials, fun promotions or tips to help buyers get the most out of products. The key is to keep these short and dynamic, to increase their shareability.
Believe it or not, Pinterest claims that 93 percent of their users plan upcoming purchases on their platform.
Just think about that. 93 percent.
That’s a huge figure. Furthermore, a staggering 67 percent of people claim to have found a new company or item from Pinterest’s business content.
If you can get your brand featured on Pinterest, you could be entering the minds of many, many users with intent to buy. Get users to bookmark and share your content, and you’ll have a strong chance of attracting valuable new customers.
Creating a business page on Pinterest will give you access to Pinterest Analytics, which offers excellent insights into your activities.
For example, you’ll be able to explore the number of views your Pins generate, information on the kind of users looking at your Pins and their overall engagement levels. This helps you identify your strongest and weakest content, to keep on improving.
Keywords are just as important on Pinterest as on search engines. Creating relevant ones for your brand is essential.
You can choose from 150 keywords on a Promoted Pin, though it’s recommended that you keep it much smaller — preferably around 20 to 30. Take a look at which keywords your competitors are using by searching for terms relevant to your own products or services.
This helps you step into your prospects’ shoes and make more sense of their journey. Pinterest allows you to refine your target audience by gender, language and location to reduce the risk of wasted money.
Pinterest’s Taste Graph gives you a greater chance to reach your ideal audience and hone your marketing more effectively.
While before you could choose from around 400 different interests for targeting customers, the Taste Graph offers around 5,000 categories instead. You can find these in the Pinterest Ads Manager: take a good, long look to spot the most effective ways to reach those people most likely to convert.
Promoted Pin Campaigns feature one-tap functionality, taking users through to a custom landing page in a separate tab. This is a powerful addition to your Pinterest marketing campaign, shortening the customer journey for those ready to buy your promoted products.
You’re charged whenever a user clicks your site, but Pinterest is automatically lowering bids on your behalf as of August 6th 2018 (as click-through rates will increase, with many people looking to simply zoom in on the Pin rather than going through to your site).
Adding CTAs (Call-To-Action) to Pin descriptions is vital if clicking on it will take users to your site. You have to make sure they understand that interacting with the image will take them to another domain.
This minimizes the amount of frustration your Pins are likely to generate, and maximizes the ROI of your ads. After all, if people are clicking through to your site without intending to and leaving immediately, you’ll be charged without getting any custom in return.
The Actalike targeting feature only becomes available when you have amassed 100 users, This is similar to Facebook’s Lookalike Audiences tool, which lets you reach other users that are like those you have already targeted with success.
Actalike audience targeting incorporates a sliding scale of similarity, making your ad investments more rewarding. Your risk of wasted money and mismatched ads is reduced through this tool, so start using it as soon as you can.
You can build audiences based on this data, and create your own definitions of what constitutes a ‘conversion event’. This can relate to a specific action a visitor performs, such as buying one of your products or registering for your newsletter.
The Pinterest Tag is a fantastic way to increase your ROI for Pinterest marketing and make sure you’re reaching out to those users best suited to your brand.
As you can see, there are various fantastic reasons to integrate Pinterest into your online marketing strategy. This makes a terrific addition to Facebook, Twitter, YouTube and other popular social media platforms — follow the tips covered above to get off to the best start!