When you do a digital marketing degree, the types of opportunities that will be opened up for you are really quite endless. Considering the ways in which so much business now requires some level of digital savviness, jobs for people with digital marketing degrees are only likely to grow in the future, potentially in fields that haven’t even been invented yet. Some new jobs that you see on this list have only been around for a few years, showing how digital marketing is such an ever-changing field. No matter whether you already have a digital marketing degree or are looking to study the subject in the future, this guide has been created as your ultimate overview of the types of entry-level and senior-level jobs you can expect to go into with a degree in digital marketing. Read on now to learn all about the jobs digital market degree holders can expect to enjoy as well as their respective average salaries.
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Content Manager
Average Salary Expectation: $60,000 per annum
A content manager is an essential part of any company that wants to promote a company’s message when it comes to using content. They are a detail-focused individual that creates content on a website that can either be put on a website or through social media. They should have a great idea about writing and use SEO techniques in order to properly optimize this content for the website. They collaborate with the marketing team, ensure brand consistency, leverage data analytics and metrics, create a publishing calendar and stay up to date with the latest developments in the content media stage. Before they work as content managers, they often start off as a content writer, requiring them to do large amounts of writing each day in order to meet deadlines.
SEO Specialist
Average Salary Expectation: $46,000 per annum
As more and more companies vie to land on the Google search engine results page, the role of SEO specialists is becoming more and more necessary. Standing for search engine optimization, SEO is all about being able to make sure that all content on a page — both seen and unseen by the user — is tailored in such a way that Google can recognize it. This can be quite a demanding role, as the criteria that Google uses can change, meaning that people involved in the industry have to stay on top of their game in order to make sure that the company they work for manages to stay relevant when it comes to people searching for products on search engine pages.
User Experience Designer
Average Salary Expectation: $75,000 per annum
User experience lies at the heart of any company’s success. This is where roles such as that of a user experience designer can come in. Their responsibilities include conducting user research and competitor analysis, interpreting data, creating user stories, creating prototypes for a website, creating sitemaps, and conducting usability testing. There are other sub-specializations within this role, including user experience researcher, user experience architect, user experience copywriter, user experience analyst, user experience strategist, and more. As a result, this means that anyone going into a job with user experience design can expect to be working across a broad range of fields while knowing that there are a lot of incredibly exciting directions that such a career can go into.
Email Marketing Specialist
Average Salary Expectation: $54,500 per annum
Email is still very important when it comes to promoting a product. Email marketing specialists nurture leads through the power of written communication, using emails as the main driver. They work to build email lists and run newsletters, using automation software to help promote their product. Their responsibilities can include ensuring the design and layout of emails are optimized, proofreading content, getting the right graphics from designers, curating email lists — including compiling people on the list and purging the wrong names — securing databases, following up on emails, placing orders and then tracking those results through software. They can work directly with the content managers, content strategists, and graphic designers in order to make sure that the email campaigns are effective and can be turned into actionable leads.
Digital Marketing Manager
Average Salary Expectation: $71,500 per annum
As the name suggests, a digital marketing manager is one of the most common roles when it comes to people with digital marketing degrees. Their job is to develop a digital marketing strategy that looks at economic indicators, supply and demand, customer needs, competitors, and more, as well as secure all campaigns, which can expand SEO and SEM use, database, social media, and email marketing, and display advertising campaigns. As a result, it is a rather broad job that requires collaboration with all members of the marketing team as well as other members of a company.
Social Media Manager
Average Salary Expectation: $50,500 per annum
Social media has risen in the past few years to be one of the most important parts of any company’s marketing strategy. Social media managers are expected to be very savvy across the four different major social media sites, including Facebook, Twitter, Instagram, and LinkedIn, and to be able to use those platforms to drive up follower count and ultimately get more people to visit their website and to use their brand. This may seem like an easy job on the surface, but in reality, it is anything but, as it requires a deep understanding of social media in order for good engagement with potential customers. Now with the rise of new social media sites, such as Tik Tok, it is highly important for people in this role to be aware of the latest trends in social media in order to stay ahead of everything.
Paid Marketing Manager
Average Salary Expectation: $66,000 per annum
Paid marketing managers are responsible for optimizing the paid marketing performance of a company, reviewing budgets, implementing marketing strategies, and supporting other team members. Their responsibilities include optimizing paid marketing platforms, testing partnerships with new vendors, bringing the cost of paid marketing opportunities down, collaborating with marketing teammates, crafting great landing pages, co-ordinating the team, monitoring the market, and keeping up with competitors.
Data Analyst
Average Salary Expectation: $61,000
Data is changing the business world. With the amount of data out there in the world increasing exponentially, it’s so important for data analysts to have the quick-thinking skills needed to corral this data and be able to create actionable results with it. Data analysts have a lot of different job responsibilities, including designing and maintaining databases, mining data from a variety of sources, demonstrating the importance of their work to others, collaborating with other members of the team, and working through spreadsheets to help see how this data can be used to the positive effect for a company. As people with experience in marketing are so used to capitalizing on the power of data to make great decisions, it’s no wonder that more jobs are hiring people with digital marketing degrees as data analysts.
For a great option when it comes to studying for a digital marketing degree online, why don’t you check the courses available at Emerson College? This online course can prepare you for a role within digital marketing, but more specifically, data analytics, and there is a high demand for a role such as this, so it could be a very fruitful career choice.
Bot Developer
Average Salary Expectation: $107,000
Chatbots are rising massively in popularity as the first port of call when people start on a website’s landing page. They offer a great and easy way for the customer to talk to a machine that can quickly answer their queries. People with digital marketing degrees can now get a job as a bot developer, creating a special chatbot that will act as the brand voice to answer people’s questions, guide them towards their products, and eventually redirecting them to a human. This is an emerging role, but it is likely that the demand for such a career to rise in the future. While developers in such a role will probably need some technical knowledge, the digital marketing know-how is needed when testing the bot in order to really get some understanding of the customer.
Virtual Reality Developer
Average Salary Expectation: $104,000
Touted as the next big innovation for many years now, virtual reality is finally taking off. An emerging role within the marketing world, virtual reality developers will become more and more in demand as the technology becomes more sophisticated and less expensive. Virtual reality developers are expected to be very creative people, coming up with new ideas for augmented reality, solve a whole host of problems, analyze user needs, and have great interpersonal skills so they can work with everyone in their business. While it is likely that virtual reality developers should have some understanding of how to create such a product, it is likely that digital markets will be needed to figure out how to make sure that virtual reality products connect best with potential and ongoing users. This is a role that has boomed over the past year as more in-person events have been replaced by virtual alternatives due to the effects of the ongoing coronavirus pandemic.
