Running a business can be an exciting prospect. For many small to mid-level businesses, it’s the culmination of a lifelong dream. It’s something all your own, and you may feel like you want (or need) to handle everything on your own. However, make no mistake because running a successful business takes a lot of work and dedication, and you shouldn’t try to do it alone.
It’s hard enough for businesses to attract and retain general employees. According to The National Association of Manufacturers, about 77% of businesses stated in 2021 that they’ll have problems keeping workers into the foreseeable future. It’s vital to hire certain professionals who you can count on to take care of the behind-the-scenes issues, while you concentrate on running the business, attracting good front-end staff, and ensuring its success. In this blog, we’ll explore the professionals all small businesses should hire to improve growth.
1. Lawyer
No matter the size of your business, you should have an experienced business attorney on retainer. While you may not want to think you’ll need a lawyer, chances are at some point you’ll need one. A lawyer can help ensure that your paperwork (permits, insurance, etc.) is in order and that you meet all regulations and legal requirements for your business. They can also be there to write collection letters, make phone calls, and assist with disgruntled customers, employees, and vendors. Many lawyers and big firms offer a low monthly rate to small businesses that include certain services, so all your legal bases are covered without huge retainer fees.
2. Bookkeeper
No small business can do without a bookkeeper. You may not need a full-time employee for this position, but you will need someone to keep track of the day-to-day business transactions. A bookkeeper will review receipts, sales, paid bills, keep track of outstanding accounts, and be in charge of payroll for employees. They’ll keep balance sheets and record everything in ledgers or online software so you’ll have your financial information at your disposal.
3. Accountant
An accountant will pick up where the bookkeeper leaves off. Their job is to review your financial records and determine the overall health of your business. They’ll help you make decisions, offer advice regarding financial decisions, and act as a representative for you with stakeholders and government agencies. Your accountant will also ensure your taxes are prepared properly and paid promptly.
4. Marketing Expert
According to High Rock Studios, an overwhelming number of audiences say they are most engaged when products and services are advertised online. They are 76 times more likely to pay more attention to that type of marketing campaign than any other. This is why having a marketing expert on your small business payroll can help grow your brand.
These professionals monitor trends, demographics, and pricing for your business and products. Then, they take that information and create an ad and marketing campaign designed to increase your brand and grow sales. They may use everything from social media ads and print to events and networking. Clever marketing strategies will draw customers into your business, but it’s the quality of the product that will keep them coming back.
5. Social Media Manager
Nowadays, a small business can’t grow without a social media presence. So it’s a good idea to have a social media manager on staff. These professionals will set up accounts on platforms such as Facebook, Twitter, Instagram, and even TikTok. They can create posts and content like photos, videos, and blogs, and they can keep up with current social media trends to ensure your business stays in the loop. They can also set up a business website. Now more than ever, a well-designed website is what 48% of people cite as a deciding factor for the credibility of a business.
Hiring these professionals is critical to having a well-run, financially sound, and well-known business. They can help protect and promote your brand while freeing you up to deal with the day-to-day issues while keeping customers happy. If you’re just starting, consider hiring part-time or per diem professionals until you are more financially fluid.
