Behavioral experts, graphic marketers, and psychologists agree that roughly 93% of communication between different parties is unspoken. The cliché “a picture is worth a thousand words” exists because of this nonverbal communication.
However, things are changing, and today, brands are using visual storytelling as an integral part of their digital marketing strategies because text-driven content is no longer as popular as it was a couple of years ago.
Visual or video storytelling is one of the surest ways to entice, educate, engage, and even woo customers into making return visits and bringing in more clients. It breathes new life into your brand concept, mission, and personality. Visual storytelling does not just tell, but it shows. Some businesses are even going so far as to base their entire marketing approach on video storytelling.
Creating a video that you are sure will generate quality leads, and significant traffic is not as easy as you might assume. However, nothing aesthetic will do. It is crucial to hire a digital marketing and advertising agency that will promote and strategize the video effectively and with expected positive results.
5 Tips on How to Implement Your Video Storytelling Digital Marketing Strategy
So, how can you harness the best of your visual storytelling digital marketing strategy to entice your customers, drive more traffic to your site, or generate more leads? Read on.
Engage the services of a digital video marketing team
If you do not have a production crew or a studio in your business, you should start by engaging the services of an expert digital marketing and advertising agency to do the job for you. They will identify the proper studio to use and all the information you need for a compelling video story.
Before engaging their services, you should find out about their previous video storytelling experience, watch a few of the films they have in their library, and check if their style and mood match your brand goals.
Your brand story must be an original
Without a doubt, your brand has plenty of potential and exciting stories to tell. However, the narrative that mainly stands out is the brand’s origin story. The origin story feels authentic, and it helps to create trust among the audience.
You could start the narrative by giving a brief history of the brand, such as when and why you founded it. You could also go further to explain the challenges you encountered along the way and how you managed to overcome them.
Do not forget to talk about the purpose of your organization/brand. Whichever style you choose to tell your brand story, ensure that the strategy aligns with your company policies.
Define your brand goals
The next step is to communicate the aspirations of your company to the audience. Some companies might not have a compelling story about their origin to tell the audience, but that does not mean they still cannot use graphic, digital marketing strategies to drive their point home.
Instead of a story, you can use illustrations to show the aspirations of your brand. These idealistic storylines look much further than only the purpose of selling products or services. They concentrate on service or product or on how best the organization/brand can impact the world.
Offer valuable content and visually attractive videos
The content you offer your audience should be of the highest quality, and the content must be of great value. One way to do this is to make your content instructional and educational. Choose an intelligent and creative title and description that will capture the attention of your audience.
The video must also be aesthetically attractive. Consider how the camera angles, the landscapes, and eye-catching typography might help your film stick in a viewer’s mind and entice them to watch it again.
Utilize the magic of music
The correct soundtrack can elevate your video narrative efforts by matching what the viewers are watching on the screen. Music evokes strong emotional responses in listeners, which they associate with experiences in their lives. The soundtrack you select will depend on the emotion you want to convey in the video narrative.
Digital marketing today plays a huge role in connecting brands with their customers. Communication through engaging visual stories is one of the most effective ways to generate leads and achieve your company goals. With the help of an expert digital marketing agency, you can select the best visual medium to bring your brand story to life for your target audience.