Well-thought-out video content is a valuable asset in your business’s inbound marketing content strategy. A recent survey revealed that video content might represent close to you three-quarters of global internet traffic within a period of a few years. However, getting your target audience to sit through your marketing videos can be very challenging considering the fact that viewers have short attention spans and are likely to drop off long, boring videos.
Keep in mind that your videos will be judged depending on the content, style, presentation, and the kind of information they provide. What does this tell you? Your video content must be remarkable and presented in a way that attracts the viewer’s attention and keeps them interested. Here are tips that will help you improve the production quality of your marketing videos.
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Ensure your videos are original
The concept for your business video projects should be original and very creative. Do not take the easy route by copying someone else’s concepts and ideas. Instead, conduct in-depth keyword research and aim at understanding persona. Also, find out the specific types of video content that are likely to be popular and successful in your specific industry. Be sure to double-check just to make sure another brand has not produced a video that is exactly like yours.
Plan effectively
The success of your marketing videos also depends on how well you can plan. Create an excellent script, draw out your storyboard effectively, and have a shot list before you begin filming. Keep in mind that creating a video script is not the same as creating a blog post. That means you must research, understand what you are target audience is seeking, and present it in an interesting way that will attract their attention and keep them watching your videos. The video experts at Spiel say: “A successful video has a script that captivates your audience’s attention from the start and then take them on an emotional journey to eventually taking the action you want them to do. Done wrong, and your audience could become disengaged with what you have to say”
This requires in-depth planning right from the topics to cover to how you will share your videos and attract attention. You should also acquire the right video tools to help you roll out outstanding videos that will help capture consumers’ attention. If you’re not familiar with video production techniques and processes, it’s best to get a reputable video production company to handle this process for you.
Pay attention to the audio quality
Now that you have a solid plan for your video marketing strategy and you have created a script, it’s time to produce excellent videos for your target audience. You can always touch up the footage when you edit afterward, but keep in mind that video editing text time. That means you should try as much as possible to make everything look near perfect as possible when filming. This will save you a lot of time and resources during video post-production.
Be sure to learn from your mistakes. For example, if you shoot a scene that does not come out great, focus on learning from what went wrong during the shooting period, and avoid those mistakes when shooting again. One of those mistakes involves the sound quality. Having videos with poor sound quality will be a huge turn off to your target audience. So, ensure that your videos have excellent audio.
Set up lights properly
The last thing you want is video footage that is either overexposed or underexposed. That means you should set up lights properly and eliminate unwanted shadows whenever possible. Many video production experts recommend a three-point lighting setup that will successfully illuminate video subjects from different angles.
Unless your company has an in-house videographer and the right video lighting equipment, it’s best to hire an expert. After all, the benefits of having high-quality marketing video outweigh the cost of hiring an expert in video production.
Make use of the right tripod
One of the ways to make your videos more stable is to use a high-quality tripod. You don’t want wobbly videos that are common with people who try to hold the video recording equipment themselves. For this reason, it’s best to acquire a tabletop tripod or standing tripod that can give you tight video shots to keep your marketing videos looking more stable and professional.
Many video production experts and companies have access to such pieces of video recording and production equipment. However, if you must work with a video production company, be sure to choose one that best suits your needs and your budget.
Focus is key
One of the ways of ensuring that your marketing videos are of great quality is to ensure that the camera is in focus. Remember to lock the exposure to keep the camera in focus during the entire filming or shooting session. Be mindful of ensuring all video shots white balance to keep writing more even at a neutral.
Keep the role of dads in mind
The rule of thirds revolves around splitting up your video shot into thirds. That means horizontally, vertically, and framing your video subject off-center. This will create movement and live in your video shorts the way a scented short or straighten short wouldn’t. This concept is a little complex for someone who has never handled video shooting and production. If this best explains your experience in video production, it’s in your best interest to work with a video production company.
Edit your videos appropriately
In addition to making sure that your content is remarkable and best suited for your target audience, it’s equally important to ensure that the video quality is great at a dozen drag on. Focus on aligning the floor of the entire video with the anticipated emotional response you intend to evoke in your video viewers.
That means the structure, tone, and pacing of the video will have an influence on its effectiveness and anticipated emotional impact on your viewers. Use the right background soundtracks and avoid the songs that are already licensed or else this could result in your marketing videos getting taken down. Lastly, use the right video platforms to launch your marketing videos. One effective platform is your brand website and you can also try YouTube and other video channels.
