Out of the several techniques that are available for promoting and raising brand awareness, the use of corporate video is amongst the most popular. Thanks to the increasing popularity of video content, brands all over the world can reach millions of people in their target audience.
However, like with everything else, a brand must stand out from the competitors to attract the attention of the audience; which means coming up with revolutionary techniques of audience targeting. When it comes to corporate video production, one of the most recent revolutionary and trending technique is the use of time-lapse in corporate videos.
What is a time-lapse video?
Time-lapse is a photography technique in which a sequence of images of a subject is captured at set intervals over a period of time to record the change that occurs. The images are then viewed in a sequence at a higher frame rate, which causes time (and the changes that are occurring) to be seen as moving faster – hence the term lapse.
Time-lapse videos have been around for quite some time, but it is only recently that they have become increasingly popular. This is mostly thanks to improved technology and the increased ease of creating videos using readily available cameras.
How can a time-lapse enhance your corporate video?
Time-lapse videos are used by people to capture memorable moments and tell their stories. This feature has turned them into effective corporate video tools, which brands are using to target the audience. Below is a look at how these time-warped videos can benefit a business:
- It offers a lot of content in a short video
There is no question to the fact that video content is interesting and engaging and thus can capture and maintain the attention of the audience. However, like with most content, too much of something becomes boring, especially when targeting internet users who tend to have a short attention span. Therefore, brands are often forced to create short videos to be able to effectively target their audience without losing their attention. Unfortunately, this means that there is a limited amount of information they can put across with each video.
Time-lapse videos, however, do not face this problem; they compress a lot of content into a single short video. Therefore, a brand can be able to offer a lot of information to the audience within a short time and without losing their attention. For example, if a brand is looking to explain a production process that takes hours or even days to the audience, they can easily do so in a few minutes using a time-lapse video.
- It increases audience engagement
One of the thing that makes video interesting and captivating is the quality graphics and the moving images. Time-lapse videos are all that and more. Since the images captured are stills, you can achieve a higher resolution and a much clearer image. Therefore, the produced corporate video is of exceptional quality, which helps to make it more appealing and captivating to the users.
On top of that, time-lapse videos are played at a higher frame rate than what is observed by the human eye. Therefore, there is a fast and constant motion of the images, which provides a lot of stimuli that keeps the audience engaged. This, combined with the exceptional experience of watching the occurring changes makes the videos hypnotic in nature. Therefore, when used as corporate videos, time-lapses are very engaging.
- It is a very effective storytelling technique
Time-lapse is all about capturing changing moments and then telling their story. The storytelling feature is what makes them exceptionally perfect for corporate videos. With just a short video, a brand can be able to tell an interesting and compelling story that takes place over hours, days, months, or even years. For example, some of the ways that brands can use time-lapse videos for storytelling include:
- To show the progress of a construction project – still images of a construction site captured throughout the project can be played in a higher frame rate, thus showing how the project is going from start to finish.
- To showcase the company environment – time-lapse videos can be used to showcase company culture to the audience by capturing still images of the employees at various stages of working
- To showcase product popularity – a brand can use time-lapse videos to showcase how customers are purchasing their products at a retail store
Basically, a brand can capture any interesting moments and then, using time-lapse, create compelling brand stories that will engage the target audience.
- It can be extremely effective for promotional purposes
Another way in which brands are using time-lapse videos is to create really effective promotional videos. In just a few seconds, a company can be able to explain to its audience the entire process of its product/service delivery. For example, using normal videos, a construction company would take up to hours to show the audience how they construct buildings, and what they can expect from them. However, using a time-lapse video, they can simply showcase the entire process from the start to the finished product in just a few seconds – making for perfect promotional content.
- It allows you to reach a wide audience
One of the challenges that face video content has to do with the large size of a video file. Large-sized corporate videos can thus be problematic when it comes to targeting the audience, as they can be hard to share. Time-lapse videos are, however, overcoming this challenge. Due to their small size, they are easily shared with the audience across the world, especially on social media platforms such as Facebook and Instagram where videos that are a few seconds long are very popular.
With video content, you can be able to reach and engage your target audience with ease, thus increasing the awareness of your brand. However, if you are looking for a wow factor that will make your videos irresistible, time-lapse videos are the way to go. From their exceptional aesthetic quality to their hypnotic image motion, and their story-telling ability, these videos can greatly enhance your corporate videos, making them stand out from those of the competitors.
