Eventually, your purpose with SEO is to get Google to like your website. Organic SEO alone is not enough, especially if yours is a local business that’s trying to make money or improve sales. In simple words, local SEO is all about SEO but with an extra element of geography. To be more precise, you want to get better results in SERPs for local searches. For example, if you own a small restaurant in Singapore, you want your website to rank when people look for “best restaurants in Singapore” – It is as simple as that. So, how do you get started with local SEO?
In this post, we are sharing a guide that will come in handy with some of the basic tips that you need to follow.
Start with your website
Your website is the face of SEO and the entire online marketing campaign, and you have to ensure that all the relevant details, like name, address and phone number are updated on the contact page. If you have multiple addresses, you would want your website to have all the relevant details. Add the map for your location, because that allows people to find the location of your store. You have to be extremely cautious as how you manage your website too, as every aspect that may impact your website’s or business’s visibility must be checked for. If required, consider redesigning the website from scratch.
Get the online profiles
The objective of SEO is to get your website seen, and besides the actual website, you need to ensure adequate online exposure. For this, you have to claim your online profiles. There are a bunch of important review platforms out there. Make sure that you have claimed your listing on Yelp, Facebook, Google My Business and TripAdvisor. If there are local sites that encourage reviews, you want to be visible and accessible on those too.
Don’t forget social media
The balance between SEO and social media is critical for the success of your online marketing campaign, and people like to read about local businesses online on social sites. Make sure that your website has adequate and effective presence on social media. It is also necessary to claim your social profiles, because that kind of helps in getting reviews. Encourage people at the store to write reviews, so that you can improve the value of your brand online.
Capitalize on content for local customers
Your customers want to read good things, and when it comes to SEO, nothing is as important as good content. You want to have good content, which has been created and curated for local people. For example, if you are selling shoes in Singapore, you can have a blog that can talk of seasonal trends or simple topics like – How to find the best shoe stores in Singapore? You have to focus on link building too, which is a great way of getting exposure for local SEO.
Focus on your target audience
Every local business has a target audience, and your local SEO efforts needs to cater to their needs. The idea is to understand the market, what people may want to read, and create an effective plan that may encourage more store visits. Let’s say you want people to visit your store this weekend for a sale. In this case, you can share coupons for anyone who signs up on the website. Always understand the basic aspects of your audience, so that you can create the right plan.
With those aspects in consideration, local SEO shouldn’t be a hard task. You can check online now to find more companies that specialize in handling local SEO campaigns.