Every month, over 197 million people (more than Russia’s entire population) shop on Amazon. If you’re looking for a lucrative career that lets you earn money while working from home, selling on Amazon might be a great option for you to consider.
The key to being an effective seller is to make sure you’re using the right Amazon selling app. A good app that gives you easy access to the Amazon seller central login will streamline the selling process and help you to run a more profitable business.
Not sure what to look for in a selling app? Listed below are 10 key characteristics to watch for when you start your search.
1. Algorithmic Repricing
Algorithmic repricing makes it easier for you to keep up with other sellers and compete for the “Buy Box” without missing out on potential profits. Look for a seller app that allows you to use various repricing strategies to ensure you’re selling your products at competitive rates without dipping so low that you lose money.
The best app will incrementally drop prices for you so that you don’t have to constantly watch your competitors’ prices. As a result, you’ll have more time to dedicate to other aspects of running your online business.
2. Predictive Restock Tools
There’s nothing worse than realizing at the last minute that you’re out of stock of a particular item. This leads to unhappy customers, potential suspension from the Amazon selling platform, and less money in your pocket.
If you choose a seller app that features predictive restock tools and helps you predict future sales, it’s easier to manage your inventory. As a result, you’ll be less likely to run out of popular items and will have a better idea of what you need to keep in stock moving forward.
3. Amazon Advertising Tools
Effective marketing campaigns can help you to get your products in front of more shoppers and increase your profitability. Look for a seller tool that helps you learn the ins and outs of various Amazon marketing strategies, including paid advertising.
A good app will also help you to evaluate your marketing campaigns to see which ones are most effective and yield the greatest returns. Ideally, it will also let you compare keywords and figure out which ones to use in your ads and product description, too.
4. Sales and Profit Analysis
To ensure you’re running a profitable business, you need to have access to regular sales and profit reports. The best seller apps provide you with detailed sales and profit analysis so you can understand things like Amazon fees, the cost of goods, your ROI, and your profit margins. Reviewing this information can help you make sure your business is moving in the right direction and is on track to help you earn a good living over time.
5. Brand Analysis
Brand analysis helps you to keep track of which brands perform the best. That way, you can adjust the brands you’re selling (or that you sell the most of) on Amazon to increase sales and yield more substantial profits.
Look for a seller app that offers brand analysis tools and makes it easier for you to compare different options. Without this, it’ll take a lot more work on your end to monitor the popularity of various brands.
6. Integrations with Other Apps
If you use other apps to handle your Amazon sales, you might want to look for a seller app that integrates with them. There are lots of apps out there that feature third-party integrations and help you run your business in a more streamlined way.
At the same time, though, if your seller app is an effective all-in-one solution, you might not need to worry about other integrations. An all-in-one app already streamlines things and provides you with all the tools you need.
7. Customer Analysis
Insight into customer behaviors is very valuable to any kind of business owner, including someone trying to make a living as an Amazon seller. The more you know about your customers, the easier it is for you to tailor your product descriptions and offerings to match their preferences. Shop around to find a seller app that boasts detailed customer analysis features and provides you with clear reports that can inform future business decisions.
8. Competitor Analysis
In addition to analyzing customers, it’s also important to analyze your competitors. The more you know about what they’re selling and how they’re pricing and marketing their items, the easier it’ll be for you to remain relevant and continue running a profitable business.
9. Positive Reviews
Always read reviews and testimonials before deciding on a particular Amazon seller app (or any app, for that matter). Pay attention to the positive and negative things that people have to say about the app so you can determine whether or not it’s a good fit for you. You may want to reach out to friends or colleagues in the space and ask for their recommendations, too.
10. Free Trial Options
Most apps worth using will allow you to try them out for free before you commit. Look for an app that offers a free trial period so you can try out its features, get a feel for it, and see how it improves the way you run your business.
Ideally, you’ll be able to try the app for free for at least a couple of weeks. Some also offer free trials for up to 30 days.
Bonus Tips to Be a Better Amazon Seller
An app that boasts a variety of features is a must-have if you want to be a profitable Amazon seller. There’s more to succeeding in this line of work than just using the right app, though.
Here are some bonus tips to keep in mind that will help you earn more money while selling on Amazon:
Optimize Product Descriptions
Well-written product descriptions can have a huge impact on your ability to run a profitable Amazon selling business. Remember, Amazon sells hundreds of millions of products. If you want people to buy yours, they need to be easy to find.
When writing your product descriptions, be specific. Think about the path a customer takes to get to their preferred product, too. They might start with men’s shoes, for example, then get a little more specific and look for sneakers, then Nike sneakers in a size 10. Featuring all of these details in your description will help you to ensure your product shows up in the user’s list of search results.
Set Competitive Prices
Competitive pricing also plays an important role in helping you to sell more products on Amazon. If you can lower your prices so they’re better than or at least comparable to those of other sellers, you’ll be able to run a more successful business.
Plan on doing some research to see how much others are asking for items like yours. The right Amazon selling app can make this easier and help you ensure you’re setting fair, but still competitive, prices.
Use Professional Images
High-quality images can help you gain an edge over your competition, too. If someone has a lower price than yours but also has low-quality pictures of the product, people might be more inclined to choose you over them.
If you can’t afford a professional photographer, at least make an effort to frame your images well (avoid taking them with a cellphone if possible, too). Be sure to abide by Amazon’s photo guidelines as well. This will help you ensure you don’t get penalized for poor photos.
Follow the Rules
Speaking of rules, follow the other rules Amazon has in place, too. It’s hard to run a profitable business if you keep getting suspended from the platform, right?
Be sure to review Amazon’s selling policies on a regular basis to ensure you’re not violating any of them. It’s always better to be safe than sorry, after all.
Be Proactive About Inventory Management
Make sure you’re being proactive about managing your inventory, too.
You’ll struggle to be a successful seller if you’re always running out of your products and have to take breaks from selling altogether to restock. Don’t forget that you can also get suspended from the platform if someone tries to order from you and you don’t have anything to send them.
This is one of the many reasons why a good selling app is important. The right selling app will make it easier for you to stay on top of your supply and ensure you don’t run low or run out completely.
Find the Perfect Amazon Selling App Today
As you can see, there’s a lot to look for when you’re on the hunt for a good Amazon selling app. If you keep these tips in mind, though, you’ll have a much easier time navigating the Amazon marketplace and earning a living for yourself as an Amazon seller.
If you want to find a selling tool that checks all the boxes mentioned above, ours is a great one to check out. Click here to try it for free for 30 days to see if it’s a good fit for you!