In the last few years, a lot of leading iGaming studios like Evolution Gaming and Ezugi have been developing live casino games which are based in India such as Andar Bahar, and Teen Patti. Several of these games even specifically cater to Indian audiences by offering local languages like Hindi.
In this article, we look at the factors that are driving this demand and discuss the global gaming industry’s move towards emerging markets like India.
India’s challenges and potential as an untapped iGaming market.
Despite unclear laws and no regulations, India’s iGaming market seems to be thriving. As per the laws of the country, each individual state can decide its stance on land-based gambling. Only a few states allow land-based casinos to operate, with Goa being the most popular state to do so. However, when it comes to online gambling, there is no clear precedent set at the central or state level.
A few states in India have prohibited online gambling like Andra Pradesh. Yet, for the majority of states, online gambling is not a prohibited activity.
Given the legal situation, international online casinos like Betway are free to operate in the region as long as they do not violate any local laws. Given the young population and the growing economy, India has become a prime emerging market for the iGaming industry.
In order to penetrate the Indian market, online casinos are using a lot of localization tactics and one of them is offering games that the audiences already know and love. With the support of local languages, the experience is even more immersive and personalized.
Rise of live online casino games with Indian roots.
The Indian laws might not allow land-based casinos in most states but gambling has been a part of the local culture since time immemorial. For example, during Diwali, gambling is considered a tradition and appreciated as a form of recreation.
Games like Andar Bahar, Teen Patti, and Rummy are well-known to almost every Indian that would sign up to play online casino games. Online casinos and game providers know that today, with the best online casino sites in India offering at least a few live casino games with Indian roots.
If things keep going the way they have, we are very likely to see a few more of these games created down the line.