Many who start different kinds of business have unique goals. Reaching business goals is challenging for many people. You are required to think outside the box. Technology has been solving many business-related problems and helping companies succeed. Many businesses are utilizing what technology has to offer to reach their full potential. Through technology, businesses have been doing digital marketing. The term digital marketing stands for the use of the internet, social media, search engines, and mobile devices to reach customers. Content marketing uses technology to approach and distribute valuable information that attracts the attention of consumers. Every small business should utilize content marketing. Here are the must-have content marketing tools for your small company.
MailChimp
There are a lot of options when it comes to mail or email marketing, but MailChimp is one of the most preferred because it is free. The tool is essential for small and growing businesses. Mailchimp is an online program that sends emails, invitations, and reminders to all of your customers. It is a great platform to send multiple emails to many people at the same time.
You will keep track of your previous customers and the people who you have advertised to. You will also get analytic data. Through MailChimp, businesses can build email templates without having to learn to code. An added advantage is that you will know which emails were opened and the time spent on the email to those who you send it to. Through this, you can know what email works and what doesn’t when having marketing campaigns. There are many other tools in this criterion you can consider using.
HubSpot
HubSpot is one of the best best marketing tools for small business. It does a lot of things for a business including marketing automation, sales promotions, and service. The tool is not free, and when you purchase it, you can utilize the three things it offers. If you are using HubSpot for marketing reasons, you can increase the traffic to your business website. The tool can put those who visit your business website on your email list. You will send sale emails to those who may be interested in purchasing your business product or services. It is considered an all-in-one marketing tool.
Trello
Organizing a business is not easy, especially for those who are new or starting a business for the first time. It is a tool that will be essential in helping a given company significantly improve its productivity. Communicating with all people involved in your business should not be a struggle. Through Trello, you can effectively collaborate with others in business-related projects. Other workmates can see marketing campaigns before being launched. As a manager or business owner, you can see what every team member is doing. This tool will help small businesses achieve their goals by ensuring that everything is organized and every member is doing what he or she is required to.
Hootsuite
Social media plays a significant role in business success. Many people are using different social media platforms. Small businesses are utilizing social media platforms to reach a lot of people effectively. Since there are many social media platforms, managing your company’s online content can be challenging. Through this tool, you can organize and schedule your posts on different social media platforms. Another thing that a business can do by using Hootsuite is identifying influencers who are going to help the business market different products and services. Since companies tend to engage with many potential customers online, responding to inquiries can be laborious. Through this tool, you can reply to many people online by using pre-written responses. This is a social media manager that is essential in growing small business popularity and online presence.
Kissmetrics
For any business to succeed, it needs to understand its customers. Data from customers has become a valuable asset in today’s world. You might have a significant online presence but have low sales and growth. Through this tool, you can succeed in your online marketing campaigns. You will not only know who visited your sites but get more valuable information. The information you get may include which sites bring in the most revenue. By knowing what pages and items your customers purchase online, you will understand their behaviors. You can create a profile of each potential customer.
Conclusion
For your small business to grow and succeed, you need to embrace digital marketing. You should use the tool mentioned above in content marketing. Using the right marketing tools will help your business reach its goals quickly. Other essential tools you should consider using include Google Analytics, Followerwonk, All in One SEO Pack, BuzzSumo, and Crazy Egg. The type of tools your business should utilize depends on what you want to achieve. To get more insight, you should consider seeking guidance from a professional in the field.
