The internet and ubiquity of modern gadgets have revolutionized everything in terms of brand-consumer interaction. While some businesses still think that having a website in 2020 is a waste of time, it actually pays off, especially if you have a high-quality website design to give consumers a favorable user experience. If you’re looking for a digital marketing company to build you a bespoke website which is SEO focused, get in contact with Global Exposure. They specialise in Website Design & SEO in Milton Keynes. All of their SEO packages come with customized reporting dashboard access which allows you to track and manage each of your search ranking positions – meaning you know exactly what you’re paying for. In brief, with the best SEO in Milton Keynes, your website will be appealing to both the internet users and engine searches.
Today, consumers will prefer to buy anything online, ranging from durable goods to food products. The internet offers a wide variety of products and services from different businesses globally, making it convenient because paying online is also convenient. There is no need for returning balance or lining up at a bank to exchange currencies. Everything can be done from the comfort of consumers’ homes, thanks to reliable mobile wallets.
So, if you aren’t still convinced why your business needs an online platform, here are the reasons why:
- Room for expansion
How much do you think will cost you to build a physical retail store to serve the whole country? Well, that’s a lot of money unless you are a Saudi Prince. It is less costly and more convenient to expand in terms of online presence than physical presence. In fact, if you have a physical retail store, you can turn it into a temporary warehouse for home deliveries. Within the next five years, it is anticipated that the average consumer will spend more time on the internet and go out less. If you aren’t buying this yet, you are losing the opportunity to access the world market and increase your customer base!
- Low advertising costs
Forget about running commercial adverts on TVs and Newspapers, having an online presence means low advertising costs and long-lasting brand impression. For instance, it doesn’t cost anything to set up social media accounts that will be linked to your business. Moreover, it’s also easier to reach a targeted market and tailor your advertising to match consumers’ needs and preferences. Personalized marketing emails will only make sense if you already have an online presence where customers can subscribe to your monthly/weekly newsletters. The key to succeeding in personalized emails is triggering emails for specific reasons because consumers won’t appreciate it if you wasted their time.
- 24/7 business operations
24-hour economy is the order of the day because both sides of the world don’t sleep at the same time. Unlike physical stores, an online presence means that any customer from any part of the world can access your business and make purchases in the middle of the night without necessarily having to wait for the following day. Technological advancements in robotics and AI also make it possible for Chatbots to work around the clock to keep consumers engaged or even collect relevant information. Chatbots also serve customers without losing patience and can respond to simple questions.
So, what do you think about having a 24/7 business up and running for straight twelve months? How about waking up to orders and inquiries? Well, that is what e-commerce is all about these days!
- Increase brand visibility
Getting a high-quality Website Design means strengthening your corporate image to win more customers and increase brand visibility. It also means that you can expand your digital influence to other online platforms such as social media networks. In fact, your end game should be building a strong, reputable presence on social media because that is where the big deal is.
- New-consumer generation
81% of all purchases done by Generation X starts with an online search. Having an online presence means bigger odds of tapping this new market and making the best out of it. It all requires creativity and a well-laid conquering strategy. For instance, your online presence will mean reduced operational costs, especially if you also have employees such as customer care agents working remotely. You can pass the benefits of reduced operational costs to the consumers through offers and crazy discounts. If you are selling non-durable goods like food products, rest assured that satisfied customers will come back.
Another advantage of customer satisfaction is it complements marketing strategy and efforts because consumers will likely use their business and personal contacts to advocate for your products or services.
- Website monetization
Another reason why you should probably have an online presence is for SEO and organic traffic. Today, you can monetize your website to make good cash, besides selling your products online. For instance, you can generate leads for other companies or do affiliate marketing if you are a small-scale trader. You can also accept donations from visitors and sell advertising space. Selling advertising space may be your biggest income source especially if you have highly-ranked pages on SERPs, and the user experience on your website is friendly and intriguing.
- Increase credibility and reputation
Research shows that online reviews are like personal recommendations and influence a lot of buying on the internet. Consumers also prefer to buy from someone they can access anytime for inquiries or complaints, and having an online platform for your business gives that. In other words, having an online presence shows that your business is ahead of others in terms of quality, customer satisfaction, and modernity.
- Matching competition
Lastly, you might also consider having an online presence because your competitors are probably there, and it only makes sense if you also level up and upgrade! Remember, 81% of all purchases by today’s consumers’ start with an online search, and your competitors would also want to take advantage of that. However, it is also imperative to note that setting a website doesn’t necessarily eliminate or weaken competition, but how you run the website and the business does. For instance, internet users are increasingly becoming concerned about privacy and third-party data exfiltration by dubious websites. Please give them a solution to that! Collect data that is only needed and destroy it once used. You can also use data-encryption techniques to code data such that it doesn’t make sense to anyone who might be tempted to access it!
As you’ve seen, your business needs to take on digital space. Remember, you also don’t have to start selling online immediately as your customers may only be interested in seeing you online. Make the right decision today, and you’ll not regret even a single bit!
