Starting a business is no small task. Growing a business is an even greater feat. In a climate where big business has endless amounts of disposable income to throw at marketing, many SMEs may feel like they don’t have the resources to sell their products or services in a way that can compete with what is currently in the market.
Fortunately, there are plenty of marketing approaches that can not only help you promote your business on a tight budget, but also bring about real success. Here are some of the best marketing solutions and how you can use them to grow your business.
Content marketing
For as long as human beings have existed, we have been creating content. It can be argued that cave drawings were some of our first attempts at communicating messages through content creation.
In modern times, however, content marketing can be understood as a technique of creating interesting and valuable content to get your target audience to engage with your business, product, or service. By producing unique and creative content, you can help entice your audience and focus their attention.
In addition, marketing software such as HubSpot Marketing can help bring all your content production efforts together, further assisting you in preparing and optimising relevant and engaging content and distributing it to the right audiences.
Types of content include:
Video marketing
Making up an estimated one-third of online activity, video marketing is a powerful tool for any business and has the potential to increase organic traffic from search engines by up to 157%.
Blogging
By helping to improve search engine optimisation (SEO), blogging can also help increase organic traffic to your website. Blogging also assists in boosting credibility, with customers often looking to their favourite brands as the authority on topics of interest.
E-books
Mostly used by B2B businesses, E-books are a form of long copy that provides useful information to customers or clients. The main objective of this type of content marketing is more to build a relationship with customers or clients, instead of selling something to them.
Social media marketing
In today’s modern world, technology plays a bigger role in our lives than ever before. This is precisely why companies have started looking to social media as a way to connect to a much wider audience base to increase their influence.
With 4.48 billion people reportedly using their smartphones to access social media, it only makes sense why this is one of the top tools used by businesses to market their products and services. And with 95% of people between the ages of 18 and 34 years following brands through their social media pages, it is a tool that small businesses should capitalise on.
Search engine marketing
While this form of marketing may take slightly longer to yield results, it certainly does pay off in the end. By optimising your website content and utilising a great SEO strategy, you can improve your rating on search engines, helping lessen the burden of alternative marketing efforts.
Top SEO techniques include:
- Building backlinks
- Focusing on YouTube content
- Correcting your HTML tags
- Focusing on relevant topics rather than keyword stuffing
Email marketing
The development of technology has brought email marketing a long way since its inception. By tapping into a medium that most people use, businesses can connect with their audiences fairly easily and inform them of developments that they need to know.
Some ways you can boost your marketing efforts through email marketing include:
- Sending welcome emails to new customers and clients
- Writing compelling subject lines
- Creating engaging email copy
- Social media integration
- Email automation
Software such as Omnisend can help small businesses grow an online presence by combining email, SMS, and social media into one. It also has features to maximise lead capturing, helping to improve customer engagement and boost revenue.
Webinars
Many businesses neglect the power of webinars and this is where small businesses can thrive. By conducting online information sessions, businesses can not only promote their products and services but also gain a mailing list from the webinar.
Figures show that 20-40% of webinar attendees eventually turn into qualified leads, with single webinars yielding between 500 and 1,000 leads, on average.
And there you have it! By incorporating these simple marketing solutions and software, you can get the biggest bang out of your buck.
Don’t know where to start? Seek out the services of a reputable digital marketing team like PrimePixels. With over 100 specialists across the full digital marketing spectrum, you can successfully improve your digital marketing performance in an easy, flexible and affordable way.
