Not-for-profit organizations running fundraising campaigns often lack the resources and budget needed to fully maximize their efforts. These limited resources typically mean that their paid staff and volunteers are stretched thin and unable to work as efficiently as possible.
Because of this, many non-profits rely on telefundraising, which requires fewer resources than other types of fundraising efforts. It’s also proven to be highly effective because it allows your team to connect one-on-one to donors and use their skills to secure funds.
Software for Telefundraising
This scenario is where telemarketing software for fundraising comes into play. It can be used to improve the effectiveness of your team so that they can find leads easier and close them faster. This technology can also be used to log your sales calls as well as for appointment setting, lead routing and integration, email and SMS marketing, auto-dialing, Voice over Internet Protocol (VoIP), and lead and sales tracking.
Not only is this kind of fundraising software useful to your efforts but also for your team who may not be experienced or skilled in telemarketing. It’s simple to use and will make your team’s jobs easier by reducing the manual time they spend entering in phone numbers and email addresses or logging call information.
The Benefit of Logical-Branch Scripting
Another huge plus about this kind of fundraising software is that it comes with logical-branch scripting that can be used to help both newbies and veterans alike. It’s designed to make conversations feel natural with branching options that adapt to changes in conversation with prospects.
Logical-branch scripting is incredibly easy to use. Your sales rep will see all the potential responses presented to them on the screen and then can click on the one that applies to them. From there, they will receive a response to use based on the information selected.
Personal data about the lead and sales rep can be merged into the script so that there are no awkward spaces in dialogue. Scripts can also be customized to every stage of the sales cycle, meaning that the call will always feel natural and relevant at each stage.
Talking to people on the phone can be challenging, especially for the inexperienced. Though it is one-on-one and more personal than an email, there is still the challenge of not being able to read a person’s face or body language. Anyone new to telemarketing may find themselves at a loss for words or unsure what to do when their script doesn’t work. This is why logical-branch scripting is so useful and a must-have for any organization that wants to deploy a successful fundraising campaign.
A Solution that Truly Makes a Difference
Non-profits need all the help they can get. With fundraising software, you can boost your campaign’s productivity, amplify its reach, and raise more money easily and effectively. By automating a number of your processes and giving your team the tools to do their job better, you’ll be able to focus on the big picture: advancing your mission to do something good in this world.
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