Your website’s design is one of the basic aspects of your business’s success online. The design is the first thing the users would notice in your website and that would be the fundament of their enticement. Suppose, if you are out for purchasing a new house, what would you do if you find that the house is ruined or looking dull? You would simply quit the thought of buying that home. The same psyche applies to the websites. The design of the website would define whether or not your website visitors would stay on your site. That’s the reason the most appreciated web design companies like Intlum are putting their efforts in building sites that are immensely alluring in terms of design.
A result of a survey shows that approximately, 38% of the online users leave a website if they don’t find the website’s design attractive enough. If your website does not seem much effective in terms of looks, it’s the time when you should opt for a makeover. If you’re still confused about whether to design your website or not, the following are the top reasons why you should!
Importance of Website Design
It has been a regular question, why website design is vital for the website owners! And the question that surpasses the popularity and frequency of the previous question is how can a website owner understand that it’s high time for a website redesign? Well, the answer is quite simple – all of that depends on the UI and UX performance of your website. So, let’s have a deeper look into the importance of website design.
Building Trust Among Users
Trust among your audience is a stock which will keep offering you the revenue and constant business. If you are successful in effectively building trust among your website visitors, they will surely return and make a purchase once and again. Moreover, the word of mouth will be strong enough to make a place for you in the market of vicious competition. Basically, the professional yet friendly impression of your website will induce the users to land on your website more frequently than before. Well, it’s not the end of the awesome outcomes of a greatly designed website. If your website is designed properly, the visitors may make a call to the number provided on your site or send an email or make a query on your social profiles.
Consistent Brand Promotion
In the world of immense competition and fast pace, branding is not limited to the website logo anymore. The brand promotion has extended its wings to a whole new height of expansion. If you are willing to create a strong brand for your business, it requires both reputation and visibility. Brand voice, Brand engagement, and Brand support are involved in a great Branding. So, you must be wondering how to achieve all of these! It’s as simple as it gets – a website with alluring design and user-friendly interface. So, you can understand how important website design can be when the branding is concerned.
Comfortable Reading Patterns
No matter how good you are at marketizing your products and services, all the efforts surely have quite a short shelf. Let’s say you want to find an advertisement you have seen five years ago! Will you be able to find that advertisement in a single or even a few clicks? Most probably, No. But when the users have an access to your website, it becomes too simple for them to find you out even if they have visited it 10 years ago! At that point of time, you have to hit the right button and impress the returning visitors by displaying a jaw-dropping design which will be the factor for them to choose you over the other sites even after the long gap of 10 years. In order to craft such an impactful design, the thing you have to do is offering them a comfortable reading pattern that is a must in a well-crafted website.
Smooth Navigation
Bill Gates once said about designing that design is not only how it looks but also how it feels. The statement has never been more correct than what it is now. While opting for a creative and performing design for your most precious website, navigation is something which will play a pivotal role in making your site usable. And as you know, the usability and the conversion are almost synonymous when it comes to the websites. The easy-to-follow navigation will always help a user find the thing he/she wants. Whenever they find effortlessness in finding a particular thing on your website, they will certainly start feeling for it! You also should pay attention to making the navigation as less as possible. Users should reach a particular destination in the fewest clicks. But don’t try to follow the old saying of three-click navigation. It’s the not the right way.
Improve Conversion
Design always plays a role in conversion. When you make use of the simple minimalistic design, it makes your website clutter-free and clear to understand. When a user drops on your website and sees the simple design without any distraction, he/she feels quite comfortable to navigate around the site for further information on what they are looking for. In order to convert those online visitors into your clients, properly designed and optimized CTAs can lead a boatload of online visitors to the conversion funnel. The color, shape, and text of the CTA will play together to generate the conversion you are looking for. On the other hand, you need to say goodbye to the carousel and sliders as they create an obstacle in the way of the conversion.
Conclusion
So, you have seen how the website design becomes one of the prime important aspects of your website. The design is something you can never ignore as it single-handedly decides whether or not a visitor would be interested in your website and stay there for long enough. Now, if you know that your website is not designed good enough, it’s time that you should look for a proficient web design company to craft a wonderful and alluring design for your website. The changes in traffic and conversion will be visible to you from then onwards.
