If you are into inbound marketing, you must be knowing the importance of inbound calls and hence call tracking. In this post, I will be talking about the details of it and how you can track inbound calls like a pro.
What is call tracking?
It allows you to track any kind of inbound calls- it can be a sales call or a marketing call or a simple support call. By tracking a call, you are gathering real and meaningful data, deep dive, into it for better insights, and a lot more. Top marketers use call tracking to understand how clients perceive the marketing efforts and where users click. Another great use of inbound call tracking is business support. You can be available for your customers whenever they need.
Now that you know what call tracking is and its importance, let’s talk about how you can track such inbound calls. According to a report by DataBox, more than 94% of people who answered the survey, to track inbound calls. Out of these, 40% work at marketing agencies and 21% at some professional services.
Before we let you know what tool you should use to track all your inbound calls, let’s talk about some KPIs those you should follow.
Session count: You should track both number of sessions and percentage of new sessions in it on a regular frequency like daily or weekly or monthly
Sessions by channel: What channel is driving your traffic mostly. This gives an idea if you are doing advertisement, what channel is working great for you.
Average session duration: This indicates average duration visitors browse your site or be on call. For example, if five people called today and spent 30 minutes cumulatively, the average session duration is six minute per user.
Query for department: If your company had multiple department like sales, HR, IT, Support, etc. then you will be able to understand which is the busiest one and based on that you can make the resource allocation.
How to track inbound calls?
As of now, we have talked about what is inbound calls and why tracking such calls are super important. We also talked about some of the basic KPIs you would like to track here. Now let’s understand how you can track the calls.
The tool which we are going to use for such inbound call tracking is Ringba. Ringba is a market leader in inbound call tracking and analytics for marketers, brands, and pay per call campaigns.
Ringba helps you in many means, some of those are listed below-
- It helps you acquire more customers and improve your ROI
- Offers scalable infrastructure, integrations with various tools and APIs
- Offers live support to help you in case of any issues
- You can scale your call business with Ringba using it’s easy to use platform
This was a quick guide to understand why call tracking is so important in inbound calls and what tool you should use for inbound call tracking software. If you’re into inbound calls, will love to hear what all tools you’re using.