Digital marketing is the marketing of products or services through an electronic or digital medium. Digital marketing is not a new concept, it’s been present since the introduction of the internet. Many people believe that digital marketing is just the same as content marketing. Although content is a big aspect of digital marketing, it doesn’t represent it as a whole.

The Importance of Digital Marketing

The time people spend on their electronic devices seems to be increasing throughout the years, with most of us spending the majority of our day on a computer or mobile phone.

In the future, humans are expected to spend almost all our time on these devices, making digital marketing ever more important and impactful.

Without digital marketing, you won’t be able to extend your reach to the public, leaving your business in the dark.

Types of Digital Marketing

Listed below are different types of online digital marketing.

If you’re looking to adopt digital marketing services for your business, take a look at the following types of digital marketing and assess which ones seem like a good option for your company.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of increasing your online visibility through organic search engine results. SERPs, which stands for ‘Search Engine Result Pages’, are the results that appear on the user’s webpage when they search for a keyword or a set of keywords through a search engine like Bing or Google.

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Individualized results appear of each user’s page based on those keywords, location, and time, as well as their browsing history.

Organic search results appear on the list and are ranked by the search engine’s algorithm. If the user changes the way they search, the algorithm changes as well. The higher your website’s ranking on the SERP, the more traffic your website will receive, which translates to more visitors.

Through efficient SEO Optimization, you can push your website to the top of the results page.

Search Engine Marketing (SEM)

Search Engine Marketing is the process of purchasing Ad space on a user’s SERP.

Search Engines charges the marketer an amount to display their advertisement in a number of locations on a SERP based on the keywords or phrases. An example of SEM is pay-per-click advertising, also known as ‘PPC’. PPC is a digital marketing method where search engines charge a company every time their advertisement is clicked.

Social Media Marketing

Social media marketing is a crucial aspect of digital marketing that helps you increase your exposure and connect with your customers at a deeper level. Through this interaction, you can gain valuable customer feedback, allowing you to improve your products and services.

Everything done through social media channels to increase traffic is social media marketing.

Content Marketing

Content marketing is the process of creating and publishing quality content in order to gain the attention of users and ultimately generate sales. This content can reside in any online entity, be it through YouTube videos, blogs, or Tweets.

Content Marketing is essential because it works together with the SEO and Social Media Marketing industry.

Affiliate Marketing

Affiliate marketing is the process of marketing through the use of affiliates, which is like a salesperson for your product or service. When using affiliate marketing strategies, make sure that all your terms are conveyed beforehand as the affiliate represents your product or service.

Influencer Marketing

Influence Marketing is one of the newer types of digital marketing which uses people with a large online presence to increase their service or product’s traffic and sales.

Influence Marketing exists in social media channels like Snapchat and Instagram. Organizations hire Influencer with a large number of followers to promote their brand by posting about their products with a brief writeup about it.

Email Marketing

Email marketing enables you to reach out to your email subscribers on a regular basis and let them know what is going on in your company. This is an intimate way of communicating with your customers and builds a relationship with them.

Viral Marketing

Viral marketing is the concept of gain mass exposure by posting something that is funny or trendy. This type of marking causes a massive spike in a website’s traffic for a short amount of time.

Business-to-Consumer based companies benefit from the use of viral marketing, enabling them to reach out to a potentially large customer pool.

Mobile Phone Advertising

Digital advertising can be done through the use of a mobile phone. This includes SMS advertising which is an age-old and effective local marketing strategy.

Offline Digital Marketing

Digital marketing exists outside the online realm as well. Implementing offline digital marking can benefit various forms of business, for example, restaurants use electronic devices such as tablets to take their customer’s food and beverage orders, improving the customer experience and automating the billing process.

Radio and television marketing is another form of offline marketing that still has a widespread presence, mainly in third world countries.