There are some things that need to be followed when creating those banner ads for either showing that an apartment is open for rent, or running the ad during mobile games, or even on tablets. Whatever you need to create ads for, there are some creative design principles that have to be taken into consideration so that you maximize the effectiveness of your ad, and you can do so with the help of free advertising online. Here are some of those with which you can design the ad.
Structuring the elements in your ad
Ads that you usually see online platforms, they are banner adverts and they should be structured in an appropriate way so they look in order and are easy to comprehend. They are essentially required to have four components which are:
- Company name and the logo
- What are you offering
- Some sort of visual representation of what is being offered
- Call to action button. This can be anything that could potentially get the attention of the viewer such as the word free or post.
Using the right CTA (Call-to-Action) button
When it comes to free ads, CTAs are crucial because they are responsible for doing two main things: they tell customers what to do so that they don’t have to look around the entire website and CTAs are how you will increase the click through rate of your ad which is a very important aim of an online ad.
Direct calls are better than indirect ones when it comes to this form of advertising because viewers don’t have a lot of time to read through the entire thing since they only come across it when they are scrolling through some social media platform. So if you are an advertising agency and want to increase the click through rate to your landing page of designing commercials you can use a button that says “post ad for free”.
Being careful with the images you choose
While you want the image of your advert to be as attractive as possible, you also want that it stays relevant to what you are offering. When picking out the right image, you should go for customized graphics, instead of actually using a stock image because you will most likely have to pay for those. Moreover, try to use bright colors that are more eye catching like red and yellow. Also, your ad will be run in different locations so try to use images that adapt to the local setting, and not just one generic image for all.
You usually find ads that follow a color scheme that does not go with the value proposition so make sure your color scheme is carefully chosen because keep in mind you want your ad to be as effective as possible.
