Social media has and seemingly always will be a gold mine for marketing. It’s where you can curate an audience, connect with your customers, and put your business in front of new people. Just as you get used to the rhythm of a social channel, however, it seems to change. It’s not worth your time or money trying to dominate every new social media network that comes (and often goes), but one exception to the rule is TikTok. This is a new media giant, and its popularity means that it’s unlikely to go away any time soon.
The Basics of TikTok
TikTok is, essentially, a better version of Vine. Unlike Vine, videos can be longer, they’re also easier to edit, and the social element of the site is far superior. It is these factors that have made TikTok to popular. Not only that, but it’s also a great way to connect with others.
How You Can and Should Use TikTok
It can be difficult to create a robust, entertaining brand on social media. On TikTok, it’s even harder. Creating video content on a regular basis is simply hard, but the good news is the content you put up doesn’t have to be gold to be good. If you run a bakery, for example, you can simply film some shots of your baked goods or the baking process and put it on against some music. This doesn’t mean that’s all it takes, but filler content with some simple footage and editing is a good way to keep your profile active and content fresh.
You should consider how you can create unique content. Even if you only publish this more unique content once a week, and use simpler videos the rest of the time, this can help your business stand out more.
There are trending videos and jokes all the time on TikTok, and while you won’t want to simply copy-paste these trends, they can be an excellent guideline to get started. If you see a joke online that you could remix and into your own take, do it. Offering a fresh version of a joke is a great way to capitalize on the forward momentum of a trend while also connecting with your audience.
Use Analytics to Guide Your Actions
While low-effort content isn’t really designed to attract attention so much as it is designed to keep your page active, that doesn’t mean it’s not important to understand the impact it has. The same applies for your high-effort content. Every time you publish anything online, you need to know what effect it has, and if that is worth repeating or if you need to change. To help you get started, use this Sprout Social TikTok analytics guide. It will help you understand the ins and outs of the analytics tools and how to change up your content and marketing approach based on the data you receive.
Don’t Neglect the Other Social Channels
TikTok can take up a lot of your time and energy, but this doesn’t mean you should forget about the other channels. One thing to keep in mind is, of course, how you can create a relatively unique enough presence while also offering followers who only use one platform a robust experience.
In general, you should put your premium content on all channels, but from there try to mix up your posts so that each platform has a purpose, and all your marketing efforts work to improve your ROI and revenue.
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