The best place to hide a dead body is in the second page of Google search results!
Well, you might have already heard this joke before. That’s not all jokes, as studies show over 90 percent of clicks through search engines happens on the first page of search results.
Appearing on the first page of Google SERP isn’t an easy task either. With millions of websites in competition, you have to be on top of the SEO game to ensure that your website ranks in the top 10 results.
With the ever-changing trends in the SEO space, it is essential to make sure that you follow the latest and most-effective SEO practices. And if you need help with the same, you can hire an SEO agency in Mumbai.
To help you out stay on top of the game, we are here today with a list of the best SEO practices to follow in 2020 and beyond.
Practices to follow in 2020 that SEO agencies vouch for
- Provide a Clean and Optimised User Experience
User experience has become synonymous with success for business in any industry in recent years. In today’s digital world, it is easier for people to spread their views and comments about any product or service with others, and these feedbacks are considered quite seriously by prospective buyers.
When it comes to keeping your website viewers satisfied, the best way to do so is by providing them with friendly user experience.
By “friendly”, we mean an interface that is neatly laid out, without advertisements blocking their view on the content and also without a thousand popups disturbing the viewing experience. Make sure to design your website by keeping viewer pleasure in mind.
- Offer a “Rich” Content Experience
Gone are the days when a “richer” content experience meant churning out articles with thousands of words filled in them, which made the content boring anyway.
In the modern age, a “rich” content experience means providing your viewers with a mixture of all types of contents including text, images, infographics, videos, and even GIFs, to make them interested in going along with the content on your website.
Even search algorithms have progressed a lot in recent years. Your website has a higher chance of ranking on the top 10 Google search results if the content is designed in a meaningful way to the viewer.
- Optimise Your Website for Mobile Devices
Did you know that 4 out of 5 searches come from mobile devices?
Since the last decade or so, smartphones and tablets have made our lives a lot easier and nowadays most of us prefer these gadgets over our computers and laptops to get the most mundane tasks done.
This trend isn’t going to fade away anytime soon, and therefore it is important to make your website content mobile-friendly to ensure that you do not miss out on the huge chunk of visitors.
Apart from pleasing visitors, search engine algorithms also consider mobile-friendliness of websites as a top-priority factor while ranking them, as mobile users are among the highest revenue-generating category for search engines.
- Produce Content Intended for Search
An SEO agency will implement a strategy that is focusing on your website and its content for both the visitors and the search engine.
Utilising appropriate keywords with low competition and high search volume is one of the best ways to ensure faster SEO success. Add proper tags for your content and also make sure to interlink relevant content within your websites.
Lastly, always try to maintain a healthy profile of backlinks. Don’t try to buy backlinks or get them from less reputable sources.
We hope you found this article on the four best SEO practices to follow in 2020 as informative and easy to understand. There are many SEO agencies that can guide you through the White Hat SEO practices.
What do you think will become the future of SEO practices? We’d love to hear your thoughts, and do mention them as comments below.