In the “general public” uses of augmented reality, the applications linked to sales, communication and marketing are numerous. This is not so surprising since this technology makes it possible to convey information to the user, in the most natural way possible, when he needs it. Basically this technology is how people communicate with others in ways that were unimaginable in the past.
A very interesting area for online business is remote fitting. Very developed in the eyewear, watch or make-up sector, the technology is not yet mature enough to give a natural look to clothing. It’s just a matter of time! There are also applications using augmented reality to replace user manuals and facilitate after-sales work. In all cases, the objective is to reassure the future buyer, help him plan for the purchase and avoid the costly returns for the sellers. Some parties have gone further by combining this technology with virtual reality (VR). This is one of the reasons why a VR agency has significance for enhancing the shopping experience. AR software and its combination with VR technology are seen as very important today.
E-commerce isn’t the only one to reap the benefits of augmented reality. Several chain stores offer this technology. The objectives are diverse, from animation to fitting through to sales assistance. In all cases, the client is encouraged to be independent and the role of the seller must necessarily change! Online sales have dominated our lives where geographical and time constraints are in the past. People can now buy almost anything from their screens. Most of the trading activities have been carried out online (virtual). Reality is what people feel and with regard to online trading activities, “what is felt” will be something that is very important and cannot be ignored.
In other fields, augmented reality also plays an important role especially when work has to be carried out in extreme environments that do not allow the project leader to give direct command or guidance. Therefore, an augmented reality platform capable of bridging communication between “commanders” and field workers is needed.
Augmented Reality Support Software is one of the most obvious recent examples of how augmented reality is becoming accessible and ubiquitous in extreme locations. This software allows users to bring expertise wherever and whenever they want. This software is able to function as a high-performance video call platform. This platform can help users to capture HD quality video in high latency environments without adequate bandwidth support. Basically, it is a platform support software that functions to guide catch workers and is suitable for use in high-risk environments such as construction, mining and so on. This platform also supports special control devices that are practical to use such as smart class.
In short, augmented reality is an important element in the world of modern business and industry. Especially if combined with other technologies such as virtual reality, this will be a great weapon for business owners.
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