In today’s date, if you are into corporate, business, or in any sort of activity which involves people, you certainly have your own personalized website. Probably, the first step towards the transformation of an idea to a startup is a website. And why not? More than 4 billion people are using the internet worldwide! So, all of you know the importance of a website. But are you also aware of the importance of its maintenance and security?
The obvious answer is no. The reason why out of 1.6 Billion websites, only 25% are active! In today’s era of e-commerce, the first impression you create on your potential consumer is with your website, and we all know first impressions last. Websites are the ones speaking for you, about you and from you. So now, you tell me is it not important to take care or not? OF COURSE, IT IS!
Let me list down a few points that would help you get started with it:
Imagine you own a website with a content of say 100 posts or more, or, you own a blog which posts daily content for over a year now. And then one day out of the blue you or someone from your team mistakenly or purposely deletes it! Boom – everything’s gone in a snap of two fingers. It was a genuine mistake, but who had to pay for it. It was you – the reason why regular backups of your website are utterly important. Also, backups aren’t just important to prevent you from human errors. Nowadays, malware infections are rising at a steep rate. So, data loss can happen even without human intervention and human errors. And as said, prevention is better than cure. So take schedule a backup of your website at regular intervals stored at multiple places.
Your own Web Archive
Right Hosting at Place
Suppose you are given a project to construct a building. And then you realize the blocks you were going to use it in, its foundation is either corrupt with improper usage of materials or has major quality issues. Irrespectively, you keep up with the plan and then one day the building collapses.
This is what Hosting means to a website – it is its core foundation. It doesn’t matter if you are a web giant or not, your foundation needs to be strong and solid. Now, you realize the importance of choosing the best hosting service in the business? They should be dedicated, web wizards, but moreover their business ethics must align well with yours (or to be more specific to your website goals!)
A blog that provides value
While we said that hosting is the foundation of a website; blogs are the blood in its veins. It should be constantly flowing. Blogs are important because they create and drive traffic to your website. Creating new content daily, scheduling them at regular intervals informs Google that you are among the active members – and it keeps you on its listing to inform your leads about the same. Also, they strengthen your social media reach via social media accounts. They are there on your website on a long-term basis. But among all of its advantages, my personal favourite is that it gives a voice to your website, which in a way communicates directly to your consumers.
Omnipresence in terms of Social media profiles
We all know the power of social media in today’s era. And if you aren’t leveraging its benefits, let me tell you are at a GREAT loss! One of the major advantages of social media is that it creates your presence online very dynamic and consistent. It helps you establish strong and everlasting relations with your consumers. In one simple line, a website that is compatible with all your social media profiles is extremely important!
I hope by now; I have given you enough reasons why you must take care of your website and the data that you have on your website. Remember, you don’t want to regret losing the amount of hard work you have put in your website all these years.