Like all other assets of a business, the website has value as part of the branding and marketing aspect of a business, especially during a merger or acquisition. In this article, we’ll talk about a couple of crucial factors that you can apply to drive value to your website regardless of your business size or industry. Understanding these factors will affect your digital worth and will empower your business to succeed more in the online world.
Domain Name
Think of your website as a building under construction. Before you can even begin building, you need to acquire land. Even flat land has value. Like real estate, your domain has innate value whether there’s a website on it or not.
The domain name’s worth is based on its marketable potential. Domain name values can range from a few dollars to seven figures! The Top Level Domain (TLD), includes .com, .org, .edu, etc. – but .com extensions hold the most value.
Domain names hold the most value are unique, short, simple, and easy-to-remember, plus it ends in a “.com” extension. If your domain name is hindering your website value, invest in a more valuable domain name aligning with the above value metrics.
Lead Generation
Much like a franchise is valued based on its proven business model, a business with a replicable lead acquisition and lead conversion process possesses inherent value. Appraisers assess whether a business holds a firm understanding of its cost and average revenue. If an appraiser sees that you’ve mastered a repeatable system of getting leads which generate good ROI against a consistent lead conversion system, you’ll be credited with a high value for this factor.
Increasing your overall website value can be accomplished by improving the system by which your website acquires leads. The key to boosting your website’s lead generation value is through enhancement of your website’s ability to classify a visitor pool that can be attained for a defined cost.
Having the ability to measure and report where your website ranks for queries that pulls quality leads is the vital key to increasing its value. The more your website ranks for key terms, the more valuable it is. If your website requires an SEO evaluation, get in touch with an SEO expert or an institution.
Website Revenue
Measurable revenue that is sourced to your website also determines your value. Revenue is achieved as a result of techniques such as E-Commerce, Google AdSense, or Ad Network Marketing — which allows ad networks like Google to link to your site’s content and display relevant ads to visitors. Another source is subscription Access, wherein you offer subscription plans to site visitors to access premium content. Having a revenue-generating system is vital to increasing its value.
Inbound Links
Inbound links are links originating from other websites leading to yours. Link building is labour intensive but necessary to boost site value. The link can be evaluated either by checking the direct traffic it generates or by looking at the value of the domain where the link originates.
The more qualified, valuable links you have to your website, the more its value increases. Use this link-building strategy to begin boosting the value of your website’s links.
There you have it! If your website isn’t getting the revenue you projected or is struggling at attracting leads, you have a problem worth fixing. Now is always the right time to begin optimizing your website to produce the results you want.
